Japanese retail giant Aeon will boost exposure for its Topvalu private labelbrand in Vietnam through a new partnership with two niche supermarket chains in the South East Asian nation.
Fivimart and Citimart will stock a range of Topvalu products in their small-scale supermarkets and convenience stores, located mainly in Hanoi and Ho Chi Minh City. Both retailers have a focus on servicing Vietnam’s growing expat community.
The Topvalu brand is gaining considerable recognition in both Thailand and Malaysia, where Aeon has recently opened a number of hypermarkets and small convenience stores. The Japanese firm currently has just one store in Vietnam, however Inside Retail reports the retailer has several others under construction.
