Melon news archive – Page 36
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Article
Varieties billed as brands to find new ways to market
A question many people ask is how long does it take before a brand brings real sales advantage?Currently, a number of what
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ArticleSummer of activities for Fashion
Spanish watermelon brand highlighted across Spanish through range of promotions during summer months
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ArticleEarly start put French melons on back foot
Melon producers in the Lot-et-Garonne department in southwest France are already suffering this season after an early start to the season.
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ArticleEarly start for France
Running alongside both the British soft-fruit season and Spain and Italy’s stonefruit offer, the French summer fruits campaign provides consistent supply and quality that keeps UK consumers topped up with this coveted fruit during the summer months. Elizabeth O’Keefe and Tom Joyce take a look at how an early spring across western Europe has made for an unusual season
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ArticleFrench melons rue early start
The precocious start to the French melon season has put French producers in direct competition with their Spanish counterparts
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ArticleHortyfruta hails success of promotions
Spanish association says presence at German and UK events has helped repair image of country’s fresh produce
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Article
Consumers' varying tastes give hope to varietal NPD
The days are past when British consumers could be called conservative. Both the Sunday lunch and a full English breakfast may
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ArticleProexport calls for EU-wide PR campaign
Spanish association urges European Commission to tackle falling consumption levels
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ArticleSpanish demand EU-wide promotions
Associations say major promotional campaigns are needed immediately to restore image of Spanish fruits and vegetables
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ArticleDates announced for Latin melon event
Latin America’s annual melon and watermelon congress will take place this summer in Honduras – one of the region’s biggest suppliers
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ArticleItalian fruit shapes up well for summer
The Italian summer fruit offer is coming onto the market, with stonefruit leading the way towards the end of May. Italy’s quality is unquestionable, but with competition from other sources will the country continue to hold its own this summer? Elizabeth O’Keefe reports
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Article
Hispa strikes a deal with Staay
Dutch firms Hispa Fruit and Staay Food Group have reached a deal whereby Staay is taking over 70 per cent of the shares in Hispa Fruit.
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Article
Good season forecast for Murcian melons
Favourable weather has led to expectations of very strong campaign in south-eastern Spanish region
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ArticleAsda employs new melon technology
Asda is the first UK retailer to use a new technology to enhance the quality and freshness of its Galia and Cantaloupe melons imported from South and Central America.
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ArticleFresh export push for Spain’s Fashion
At launch of 2011 season, backers of Spanish watermelon brand reveal aim to increase sales in export markets
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ArticleExploding watermelons hit China
Watermelons in eastern China are exploding due to chemical overuse, reports the Associated Press
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ArticleAsda adopts new melon technology
Walmart-owned retailer rolls out FFT's ethylene removal system on imported Galia and Cantaloupe from Latin America
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ArticleA slice of promise
European melons are all set for their season and growers and suppliers are hoping for improved returns as the sunshine picks up demand. Anna Sbuttoni reports
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Article
Retailers mark summertime with a fresh approach
As summer choices come into their own, Tesco seems to have been the first to try out a new soft fruit on its customers, with
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Article
Agricola Famosa opens in Senegal
Brazilian melon grower Agricola Famosa has expanded into Senegal with the creation of Agricola Famosa Senegal on 11 April.