All Marketing articles – Page 389
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ArticleJaffa in £1 million relaunch
Jaffa bosses are set to spend more than £1 million to relaunch the iconic brand into the UK market.
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Make the connection
Steve Harrison, MD, Redbridge Fresh ServicesMost of us do not eat enough fruit and vegetables, although we know that it is
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ArticlePink Lady rower wins bravery gong
Atlantic kayaker, Pink Lady® rower and former SAS diver Pete Bray has received official recognition for his bravery in saving a fellow rower's life.
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ArticlePink Lady in new endurance challenge
Pink Lady trademark manger Coregeo is investing in a high-profile extreme sports sponsorship to raise awareness of the premium apple.
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ArticleThe kids are alright
With the ongoing focus on school meals, spurred by Jamie Oliver’s campaign, Elspeth Waters looks into the realities of the growing attention directed towards healthy eating among children and some of the fresh produce initiatives happening elsewhere.
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Mango Association expands
The Mango Association has expanded its membership, mango sales through the multiples and its plans for Mad4Mango week.
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Interactive science fair at East Malling
East Malling Research (EMR) is holding an interactive science fair for local primary schools as part of National Science Week.
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ArticleSchooling an industry
In the second week of our School Fruit and Vegetable Scheme profile, Elspeth Waters talks to some of the leading suppliers and distributors to discover what impact the scheme is having on the fresh produce industry.
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Let’s get together
Tommy leighton, Editor, Fresh produce JournalAmazingly, already two years have passed since the government launched its 5 A
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ArticleA scheme to change lives
In the first week of a month-long profile on the Schools Fruit and Vegetable Scheme Elspeth Waters looks at the governing bodies behind the scheme, its latest developments and the targets in place for the future.
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ArticlePink Lady appeals to lonely hearts
Pink Lady reached nearly 9 million people on Monday with a strategic advertising campaign to coincide with Valentine’s Day.
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ArticleJournal scoops Chilean award
The Fresh Produce Journal was given an award by the Chilean Exporters Association last week.
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Get fruity on Friday
Harriet Chan - World Cancer Research Fund (WCRF UK) Corporate Development Never has the health of the nation been such an
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Pink Lady apples show heart
Pink Lady apples are lending their support to the British Heart Foundation’s Real Valentine Appeal.
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Joined-up approach
To start the new year, the Journal’s monthly look at the 5 A DAY campaign features one of its five integral strands -
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Primary kids get potato lecture
Sutton-Bridge-based potato supplier Solanum has been promoting healthy eating to schoolchildren.
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ArticlePink Lady "pretox"
Pink Lady producers are urging consumers to take preventative action to avoid piling on the pounds over Christmas.
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Making it even easier
Melanie Johnson, Minister for Public HealthThe government’s white paper on public health aims to make it easier for
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ArticleBanana Group teams with Daily Star
The Banana Group joined forces last month with its national media partner The Daily Star to launch a consumer campaign.
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ArticleIndustry should lead on Fruity Friday
World Cancer Research Fund (WCRF UK), is calling on fresh produce companies and retailers to lead the way and help support Fruity Friday next year.