All Marketing articles – Page 381
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ArticleRSA upbeat ahead of summer avocado drive
Market expectations "positive" as exporters predict a 9m-carton crop for the coming season
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ArticleBlueberries can reverse memory loss
Daily portions of blueberries can reverse memory loss, research has found.
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ArticleExpress boost for HDC campaign
The Horticultural Development Council’s (HDC) I’m In Season campaign has scored success with a seasonal fresh produce feature in the Daily Express’s health section, to appear every Tuesday.
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ArticleAn apple a day keeps metabolic syndrome away
Adults who eat apples, apple juice and apple sauce have a significantly reduced risk of metabolic syndrome, linked to chronic diseases such as diabetes and cardiovascular disease.
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Article
Spanish hit campaign trail
Foods From Spain is launching its second National Primary Schools Competition this month, as one of the generic elements of its 2008 promotional campaign for Spanish fruit and vegetables.
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ArticleAlan Firmin Ltd wins top prize
Kent grower Alan Firmin Ltd, whose fruit is marketed by Norman Collett Ltd, won the first place prize for the quality of its stored Cox apples at the East Malling Research Association’s (EMRA) Top Fruit Storage Members’ Day, in association with the Marden Fruit Show Society (MFSS).
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ArticleUK leads Fairtrade sales pack
Per head spend on Fairtrade products in the UK outstrips that of the rest of Europe, the US, Australia and New Zealand and Japan.
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Article5 A DAY results encourage
The eighth annual Consumer Attitudes to Food survey published this week by the Food Standards Agency has found awareness of 5 A DAY is highest in the south-east of England than in any other part of the country, while Northern Ireland lags furthest behind on 5 A DAY intake.
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ArticlePoole: get behind promotional messages
A lack of industry commitment is limiting the impact of abundant healthy-eating messages on fresh produce sales, according to one trade marketing man.
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ArticleJaffa hands over keys to Spanish villa
The keys to a brand new Polaris World holiday home have been handed to a Tesco shopper in Sandhurst, who won the Jaffa Win a Spanish Villa competition.
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Article
Healthy kids learn how to get A-Life
In the Journal’s monthly series charting the progress of the government’s 5 A DAY initiative, healthy eating campaign A-Life and Merseyside firm Taylor Produce are awarded the usage of the campaign logo.
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ArticleAction needed against childhood obesity
Warning bells for childhood obesity were sounded at an update of the Fruitness - enjoy it! campaign at Fruit Logistica last week.
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ArticleJaffa aims to drive sales
Jaffa has announced its promotional package to support the renowned citrus brand throughout 2008.
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ArticleYorkshire eats the blues
The Chilean Fresh Fruit Association’s (CFFA) UK blueberry promotion has hit the streets of Yorkshire, with a three-week whistle-stop tour of nine of the county’s city centre shopping districts.
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ArticleYoung Brits do not know traditional breakfasts
Young Brits have lost touch with traditional foods and basic culinary skills needed every day, such as preparing breakfast, a new survey has found.
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ArticleMr Fruitness powers on with kiwifruit
The third phase of in-store promotions for the Fruitness - enjoy it! campaign is now underway in the UK, Austria, Germany, Poland and Sweden, with the focus on kiwifruit.
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ArticleHalf eat fewer than 5 A DAY
A survey into UK nutrition and eating habits released today reveals that over half the nation - 55 per cent - is still only consuming three portions or fewer of fruit and veg a day.