All Marketing articles – Page 38
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NewsTrade comes together at Summit in Chile
Joint Fruit Logistica and Asia Fruit Logistica business meet-up in Santiago on 22 October provides engaging content and networking opportunities
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NewsKissabel returns with new-season campaigns across US and Europe
Worldwide Fruit’s commercial director Hannah McIlfatrick describes apple range as “unique” and “truly different”
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NewsEl Ciruelo debuts new slogan
Campaign invites consumers and customers to take better care of themselves
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NewsProduce Plus Spring out now
MOYA winner Kristie Emerson discusses Quke O’Qlock campaign, sustainability gets the spotlight, plus category features on avocados and salads
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NewsDaniel Sauvaitre elected president of Interfel
At the elective General Assembly held on 24 September, Daniel Sauvaitre was appointed president of Interfel alongside vice-president Christian Berthe
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NewsBlue Whale says Candine ready to pack
The first Candine apples of the season are ready for packing, according to Blue Whale’s Mehdi Benaissia, who says the variety is perfect for the Asian market
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NewsAustralian association pitches apples as ‘guilt-free’ snack
New campaign called No Snackgrets wants more consumers to see apples as a healthy product to eat between meals
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NewsFyffes research highlights pineapple storage failings
More than 80 per cent of consumers fail to store pineapples correctly, eating them later than is optimal, the group finds
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AdvertorialNew Zealand on show at Asia Fruit Logistica
The New Zealand fresh produce industry showcased its expansive, high quality offering in Hong Kong on 4-6 September
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NewsRCEP deepens trade relations between China and Asean countries
Trade of agricultural products including fresh fruits has steadily increased since the agreement in 2022
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NewsDriscoll’s marks UK brand launch with ‘Devoted to Delicious’ campaign
Driscoll’s officially launches its brand in UK retail sector following acquisition of Berry Gardens Limited in 2022
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NewsDel Monte recognised as Humankind 100 Company once more
Global fresh produce company earns spot on the 2024 Humankind 100 list for its significant and positive impact on critical areas
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NewsInterfel brings Olympic spirit to Fruit Attraction
Under the theme “Olympicnic”, the French association to offer games, tastings and showcookings at the fair
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NewsMigo kicks off new pear season with consumer drive
Migo is the crunchy, sweet pear that can be eaten anywhere, according to EFC, which has multiple tastings and brand awareness efforts in store for the new campaign
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NewsLehmann Natur truck drives awareness of Demeter organic brand
The German organic specialist says it plans to roll out new educational projects in partnership with leading food retailers
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NewsFreshfel calls for strong European promotional policy
Association and its interbranch members urge for a strong promotion policy and other instruments, backed by a ”substantial budget” to stimulate fresh fruit and vegetable consumption
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NewsAbrafrutas targets new growth for Brazilian fruit
Industry leader Guilherme Coelho tells president Luiz Inácio Lula da Silva about fruit sector’s “essential role”
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NewsPlenty on Canada’s plate
Canadian trade body CPMA has a lot to think about this year, from protecting the industry’s interests on packaging to helping boost fresh produce consumption, according to president Ron Lemaire
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VideoThe Power of Branding, Episode 4
The fourth episode of FPJ’s video series in collaboration with Coregeo explores the lessons we can learn from successful fresh produce brands such as McCain and Zespri
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