All Marketing articles – Page 379
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Voxpops go live on freshinfo
Appearing on freshinfo today will be the first in a series of video voxpops, recorded to provide our readers with an insight into UK consumer perspectives on fresh produce and the issues that surround its consumption and our industry.
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Belgian trade plans three-year campaign
VLAM's All Day Long project has backing of €700,000 in EU subsidies as well as support from local importers and producers
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Potatoes in glamorous promotion
British celebrity Nell McAndrew has been chosen by the Potato Council to front its new campaign
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Fruitmasters unveils health website
Dutch company launches Fruitmasters Health Institute in a bid to raise awareness of fruit and vegetables' health-enhancing properties
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New PO for German potatoes
With support from the CMA and regional authorities, producers in the German region of Pfalz have formed a new producer group
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Southgate takes a pro approach
Southgate Publishers is an independent educational publishing company, which was established in 1991. From the response to
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CMR named one of Spain’s top companies
Barcelona-based fresh produce group Fruits CMR has been recognised as one of Spain’s “most prestigious” companies
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Eosta scoops top Dutch export prize
Organics specialist tops Dutch sector at the inaugural Fresh & Cash Export Awards
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Fresh fruit is most popular organic fare
A Naturipe study reports that organic consumers prefer fruit
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T18 launches authentic range
Plums, apples and pears typical to the region of Piedmont in northern Italy will be marketed across the country this year
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Latin America takes brands to new level
The need to gain recognition for compliance with food safety and quality standards has prompted a greater focus on national brands
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Coolness a must for Japanese fruit
The country is on a mission to present its unique fresh produce to the world and boost its exports
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Alcampo unveils regional branding drive
The Spanish supermarket chain will promote a wide range products from Madrid for the first time over the course of the next two weeks
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Disney Garden adds Pixie Sweet peppers
Fresh produce marketer Imagination Farms extends its premium line with miniature snack peppers from Arizona
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Fruit tops snack list as cookies crumble
The Produce for Better Health Foundation says a report published by NPD Group suggests parents are taking their children's health more seriously
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Thailand sets out Olympic goal
The country's Agriculture Ministry has revealed it is looking for a US$3m boost for Thai produce promotions during the Games
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Urban consumers boost Indian sector
Rising domestic demand for fruit and vegetables, particularly in urban areas, is boosting India’s horticultural sector, reports Reuters
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Fruit leads record NZ earnings
HortResearch has released figures showing high sales of fresh produce in New Zealand
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Berry campaign offers seasonal focus
A new soft fruit promotion for the UK market will highlight the seasonal qualities of domestic berries as well as those sourced in season from Chile and Spain