All Marketing articles – Page 377
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Sun World runs grape expo
Sun World has staged its second Table Grape Producer Expo in California
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Broccoli could benefit diabetes sufferers
A study has revealed that eating broccoli and other brassicas could reduce damage to blood vessels
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AUSTRALIAfresh gets new look
The produce industry website promoting Australian fruits, vegetables, dried fruit and tree nuts has been given a new look
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Dole targets the family with new Disney deal
Dole Europe’s new partnership with Disneyland Paris offers an opportunity to increase brand awareness among families
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Intercitrus in danger
Spanish citrus supply chain and promotional body Intercitrus is in danger of disappearing, as producer representatives reject a proposed budget and call for an overhaul of the organisation.
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Kirikou fronts French banana campiagn
Compagnie Fruitière has chosen a little cartoon character not only to front a new banana brand launching this month but also to reflect its core values as a company
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Costa Rica trade mission a success
The week-long trip across Europe is estimated to have generated business in the region of US$1m
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Coopenoix receives makeover
French nut cooperative launches new brand, logo and packaging as it looks to shore up its position as France’s numéro un
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Mexico calls for umbrella lime brand
The industry hopes a national stamp for limes will help to boost standards and market access
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Buché2 becomes Campéol
The name change from Buché2 to Campéol is just one step in the company's quest for international success
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Grapes stress California credentials
Californian table grapes are cashing in on their state-of-origin credentials this season to remain one of the top produce brands sold across Asia
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Environment awards open for entries
The Business Commitment to the Environment (BCE) Environmental Leadership Awards are now open for 2009 applications.
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Dutch pepper promotion receives EC funding
Project to increase sales in Germany and Holland set to benefit from almost €1m in financial support
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Interfel salutes sector's efforts
Interfel president Gilles Vignaud yesterday praised the sector for its efforts in helping to boost fruit and vegetable consumption
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Foods From Spain launches chef competition
The search is on to find a young cook to be crowned Spanish Young Chef of the Year 2008
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Big push for yellow Charentais
Backed by the CINM, a major publicity campaign is in store for France's yellow Charentais melon
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Dietitians dole out fruity advice
The British Dietetic Association (BDA) has nearly 6,500 members, who are qualified dietitians like me. Our role is to
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Fruit Logistica launches new website
The new site makes for easier access and is more user friendly, says event global brand manager Gerald Lamusse
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German markets step up brand promotions
GFI says it plans to build on the recent success of campaigns involving Pink Lady, South Tyrol PGI apples and Zespri
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New colour scheme for PGI and PDO logos
The EC has announced changes to rules governing protected designations in order to distinguish the symbols more clearly