All Marketing articles – Page 376
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ArticleUK growth for Picota cherry sales
The Spanish Picota deal has enjoyed a fruitful season in the UK, with sales growth driven by high quality fruit and extensive promotional activity
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ArticleKaki company plans premium brand
Fuster Moncho set to launch “high quality” persimmon brand for new season
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ArticleKids follow parents' eating patterns
A new study suggests that children eat more fruit and vegetables when their parents consume more themselves
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New character for Sainsbury's TV ads
Former Coronation Street actress Tracy Brabin will feature as the new face of Sainsbury’s ‘Feed Your Family For a Fiver’ TV advertising campaign.
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Industry offered help with COOL
The PMA and Western Growers are co-hosting an web event on 6 August to help produce companies unravel the new legislation
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ArticleChiquita to reward brand loyalty
Fresh Funds programme will offer consumers opportunity to earn points on certain Chiquita and Fresh Express products
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ArticleVietnam swings to food and imports
Vietnamese consumers are buying more imported produce and shopping at supermarkets in greater numbers
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Sainsbury's lowers produce prices
The group is lowering prices on fruit and vegetables and is adding new ranges at its stores
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Fraich’attitude returns to screens
The French campaign to boost fresh fruit and vegetables consumption is back with a new television advertisement
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ArticleNew chairman for Zespri Group
Global kiwifruit marketer Zespri has elected John Loughlin as group chairman to replace Craig Greenlees, whose departure was announced today
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ArticleBrazil unveils melon marketing drive
The promotional campaign is set to take place in Poland and Russia, where Brazil says it aims to boost its market presence
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ArticleCreno caters for the kids
In an effort to encourage children to eat healthier snacks, Creno is targeting “back to school” kids with its reusable fruit boxes
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ArticleParents can lead kids down produce path
Parents who want their children to eat fruits and vegetables should practice what they preach, a new US study suggests.
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ArticleZespri reports kiwifruit sales surge
The New Zealand-based kiwifruit marketer has announced a hefty increase in volumes sold up until mid-August
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ArticleBar-B-Girls pray for sunshine
The Eat in Colour (EiC) team is hoping for some good weather this weekend to boost its latest occasion-led news story: Bar-B-Girls.
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ArticleCapespan Gold expands supply base
Select volumes of Brazilian table grapes will carry Capespan’s premium export label for the first time this year
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Japanese study: produce reduces cancer risk
New Japanese research concludes that men with a diet rich in fruit and vegetables are less likely to develop a type of cancer of the esophagus.
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Food key to cultural awareness
Top UK companies believe food holds key to greater cultural awareness.
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ArticleHas the Flandria label been overused?
Research into the consumer perception of quality labels has found that the Flandria label is considered relatively standard
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UK announces consumption plan
Country’s government to fund promotion of fruit and vegetables in convenience stores in poorest regions