All Marketing articles – Page 370
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Origin Oman keeps it local
In an attempt to stimulate the economy, Oman has launched a new campaign highlighting the benefits of buying locally
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Chilean blueberries return to UK
Chilean growers and exporters are set to mount their third year of blueberry promotion in the UK.
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Seed breeders nominated for Logistica award
International vegetable seed breeder Enza Zaden has been nominated for the much-desired Fruit Logistica Innovation Award for the second successive year.
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Fruit Logistica Innovation nominees revealed
The ten nominations for this year’s Fruit Logistica Innovation Award (FLIA) 2009 have been made by the jury.
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Chile unveils biggest-ever stand
The Chilean fresh fruit industry claims to have raised the bar in terms of size, functionality and design with its biggest-ever pavilion at Fruit Logistica 2009
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Chilean blueberry campaign expands
The Chilean Fresh Fruit Association is to expand its blueberry marketing campaign to Germany, Austria and Italy for the first time
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Calavo reveals record results
Fourth-quarter net income jumps 235 per cent with revenue up 10 per cent compared with the previous year
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Plum campaign could open doors for SA
A joint government-industry promotional campaign for South African plums and tourism is set to kick off in January
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Brand Dossier | Pink Lady
One of the apple sector's leading names, Pink Lady is poised to break into the top ten leading fresh produce brands within the next three years
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California Giant adopts value focus
As US consumers face an uncertain economy, the berry giant is positioning its fruit as an essential health item with value for money
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New portal for Chilean info
The news site is designed to help Chilean industry members to make informed decisions and assist in the daily management of their business
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NMB readies for busy 2009
The National Mango Board has chosen new officers for the year ahead as well as approved budgets and marketing programs
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Cítricos Valencianos rolls out campaign
Spanish citrus PGI organisation Cítricos Valencianos has begun a promotional campaign in supermarkets throughout Europe
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Fruit and veg can prevent breast cancer recurrence
Breast cancer survivors who consume fresh fruit and vegetables can cut their chances of a tumour relapse by up to a third, a study revealed.
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Food chief recognised in New Year's Honours
Professor Colin Dennis, Director-General of Campden BRI, has been awarded a CBE in the New Year's Honours list, for services to the agri-food industry.
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Italian minister "misguided" says trade
Leading fresh produce association Fruit Imprese expresses dismay at Luca Zaia's calls for a boycott on pineapples
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Exosect scoops Moroccan innovation award
Exosect has won the Innofel award at the Sifel Morocco Agricultural Show for its pest control solution.
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Borough market "best in the capital"
London's Borough Market has been voted as the top market in the capital for the second year in succession at the annual Visit London People’s Choice Award.
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Food companies use 'dodgy' classroom promotion
Children are being misled in their eating habits and falling victim to unhealthy misconceptions in the classroom, according to a report released by the Children’s Food Campaign (CFC).
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Ibérica Hortofrutícola launches new image
Murcia-based fresh produce association Ibérica Hortofrutícola has this week debuted a new image and logo