All Marketing articles – Page 368
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Article
Interfel questions “expensive” belief
In order to tackle the view of many French consumers that fresh fruit and vegetables are relatively expensive, Interfel is going on the offensive
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Article
Mexico unveils Amazing Avocado campaign
Focusing on health and versatility, the consumer marketing drive takes place at US retail stores from mid-February to mid-April
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Article
Caribbean melon website launched
A site dedicated to Rijk Zwaan's orange-fleshed cantaloupe melon has gone live this week
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Article
Nick characters grace vegetable packaging
Westmoreland Sales' vegetable and salad packs will feature Nickelodeon cartoon characters this season
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Article
Alsace encourages student participation
In Alsace, it is time for the Alinova competition, where students are challenged to come up with a new innovative product based on regional fresh produce
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Article
KIKU forms New Zealand arm
Marketer extends global network of Kiku-branded apple suppliers in order to extend reach in key Northern Hemisphere markets
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ArticleMr Fruitness recaps after three years
Italian fresh produce players have taken stock of their three-year Fruitness - enjoy it! project aimed at encouraging children to eat more fruit and vegetables, now that it has reached its conclusion.
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Article
Produce First! holds initiative meeting
The annual event brought together key members of the US fresh produce industry with chefs and culinary executives
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Trade bids to save German promotions
Following a court ruling that CMA's marketing levy system is illegal, trade and government officials meet to hammer out a new deal
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Article
UGPBAN unveils new logo
With the unveiling of a new logo and strategy, the banana group has put the ghost of Hurricane Dean firmly behind it
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Article
Metro sponsors Canadian health drive
The retailer has teamed up with non-profit organization Go le Grand défi to promote physical activity and healthier eating among Quebecers
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ArticleOppenheimer named among Canada’s finest
Canada’s leading produce marketer has been recognized for its world-class business practices and creating value in innovative ways
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ArticleFlorida citrus poised for award
Nominations have been opened for an award to recognise influential and innovative citrus growers throughout the industry in Florida.
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ArticleObama waves world health wand
As the eyes of the world scrutinise new US president Barack Obama, reports suggest he may prove crucial in the worldwide success of fresh produce and healthy eating.
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Article
Interfel reveals 2009 plans
The French organisation shows that it has plenty of tricks up its sleeve to boost consumption in 2009
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Article
Perishables Group launches new website
The revamp includes various new features such as client portals and frequently updated overviews of department and category trends within the US fresh food industry
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Article
Retailers boost kids health drive
The successful link up between key US supermarket chains and the Produce for Kids organization has increased funds to help promote healthy eating among children
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Article
Produce critical to dietary guidelines
The PMA is calling for a strong fruit and vegetable presence in the next edition of the Dietary Guidelines for Americans
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Article
Freshfel reveals fall in consumption
Latest edition of the association's Consumption Monitor shows gross per-capita supply across the EU fell in 2007 against the previous five years' average
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Article
Mexican avocados consolidate US top spot
A three-month campaign to boost consumer awareness in the US has exceeded expectations as Mexico reigns strong as the country’s leading avocado supplier