All Marketing articles – Page 364
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PAIA unveils asparagus marketing tool
The so-called category management plan for Peruvian asparagus identifies market growth, industry facts and trends, food safety requirements and key consumption demographics
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Produce for Kids launches spring campaign
More than 50 sponsors across six retail partners are expected to support the initiative which raises funds for children’s hospitals
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Quality priority for consumers on-the-go
A new report has suggested that price is taking a back-seat for shoppers looking to eat or drink on the move
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Sun World releases new logo
US-based fruit breeder Sun World International has released a new logo
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Zespri to continue kiwifruit campaigns
Marketing push in five European countries have been planned to ensure sales remain strong as the season begins
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World Food Moscow sees bookings surge
Fresh produce exhibition halls to be rebranded as World Fruits Moscow in 2009 as demand for space increases
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RSA avocado exports to build on record 2008
As the first avocados arrive in Europe, optimism is high for the season with a constant supply of high-quality fruit expected
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Spanish food safety podcast from USDA
The body has rolled out new podcasts to aid the Spanish-speaking community in understanding the Be Food Safe campaign
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Asda enlists healthy superhero
Asda has donned its cape to team up with a children’s TV star, as the retailer looks to address the alarming slump in fruit and veg consumption among youngsters with its Great Stuff range.
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innocent confirms Coca-Cola deal
The Smoothie and chopped vegetable specialist is to receive £30m to aid expansion across Europe
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Oppenheimer braced for Mexican grapes
The Canadian group is set to market grapes from Mexico for the ninth consecutive year
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Perfection Fresh in Aussie first
The group is set to supply the Australian market with its first batch of Royal Pom pomegranates
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Fresh Produce board discussions underway
The PBH and the US fresh produce industry are to look into the possibility of forming a research and promotion board
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Young farming competition opens
Agricultural equipment manufacturer Case IH has launched a competition aimed at bringing through young farmers throughout Europe and improving agricultural practice by 2020.
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QV joins Re:fresh sponsor list
QV foods has joined the sponsors at this year’s Re:fresh Awards, putting its name and support behind the Multiple Retailer of the Year and Convenience Retailer of the Year categories.
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FPC launches carbon footprint calculator
A new tool to aid the fresh produce industry has been revealed by the Fresh Produce Consortium
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US families cutting back on produce
A new report by the Produce for Better Health Foundation has said that US families are including fewer fruits and vegetables in their diet
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Changes at Mexican Hass Avocado board
The Mexican Hass Avocado Importers Association has made a number of changes to its senior personnel
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Sandia Fashion group launches campaign
This year’s campaign is likely to see a 15 per cent increase in marketed volumes of the dark seedless watermelon brand compared with 2008
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New body to boost French bananas
Producers and importers in France have devised a plan to create a new interprofessional organisation for bananas