All Marketing articles – Page 360
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Lessons in the marketing department
Online tools such as Twitter and YouTube could offer companies a low-cost way to spread information during the economic downturn
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Zespri keeps the show on the road
Consumer marketing remains hugely important to the company in Europe, which is looking to boost sales of New Zealand kiwifruit this season
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Chile to promote fruit in Russia
The Chilean fruit industry will this month coordinate a range of marketing activities in Moscow and St Petersburg as Russian demand continues to expand
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White House promotes apple consumption
The US apple sector has applauded President Obama’s endorsement of healthy eating
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Baines backs British berries
Seasonal Berries marked the start of home-grown supply with some advice from the face of this year’s promotional campaign, TV presenter Ed Baines.
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Blackcurrants in Purple Power push
The Blackcurrant Foundation has teamed up with the National Schools Partnership (NSP) to take its Purple Power campaign into primary schools.
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FPC attacks seasonal campaign
The UK-based Fresh Produce Consortium has hit out at the British government’s new "restrictive" Eat Seasonably fruit and vegetable initiative
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Zespri boosts Philippine marketing
Zespri has focused its marketing budget on maintaining kiwifruit sales growth in the Philippines
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Scottish Food Fortnight revamped
Scotland’s biggest gastronomic celebration has been relaunched as Scottish Food & Drink Fortnight to reflect the value and importance of Scotland’s thriving drinks sector.
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BRC launches retail health report
The British Retail Consortium has released an overview of what UK retailers are doing to aid the fight against obesity
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Watermelon board launches blog
The regularly updated online web log is designed to reinvigorate watermelon consumption across the US
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Interfel sets peeling challenge
Interfel and the French Peeling Federation have come together to organise a peeling championship for this year’s Fraîch’Attitude
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Chiquita launches smoothie promotion
The group's all-natural fruit smoothie range is offering consumers the chance to win a holiday to Jamaica
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Italy prepares new stonefruit campaign
PGI-certified peaches and nectarines from Romagna set to feature prominently in series of summer marketing initiatives
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Wake up and smell the bananas
Opportunities can be maximised in the Asian market by using different marketing schemes, as shown by Japan's morning banana diet craze
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US watermelons to hit Japan
Following market access, US watermelons are set for a promotion in Japanese stores this August
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Innovation gong for Love Food Hate Waste
The Love Food Hate Waste (LFHW) research project landed the coveted Stubbins Innovation of the Year award at Thursday’s Re:fresh ceremony.
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Marketing Campaign award for Foods from Spain
The Re:fresh Pr3 Marketing Campaign of the Year award went to Foods from Spain for its integrated marketing campaign for Spanish fresh produce, worth more than £300,000 in coverage.
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Foods from Spain wins 5 A DAY award
Foods from Spain has scooped the Re:fresh 5 A DAY Supporter of the Year award for its commitment to healthy eating and promotional efforts in consumer and trade advertising carried out in the UK.
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‘Eat Seasonably’ campaign launches in UK
Campaign aims to encourage British consumers to choose UK-produced fruit and vegetables over imports when in season