All Marketing articles – Page 354
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ArticleYorkshire initiative offers cash
Appetizing Innovation is offering food and drink business funding in the Yorkshire region following a chronic “lack of long-term investment”.
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Article
Convincing consumers is the challenge
Fresh produce brands must offer something unique if they are to stand out as something for which the market will pay a premium
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ArticleNew promotion for Chilean Hass avocados
This year's marketing campaign is set to feature the UK's first ever Avocado Week, which is due to take place on 19-25 October
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ArticleCA and Coles in citrus drive
Citrus Australia is teaming with Coles to promote this season's citrus offering in the country
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ArticleItalian apples adopt one brand outside EU
From, which brings together five leading Italian apple exporters, will sell fruit to non-European markets under a single label
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ArticleDole gold rush in Germany and Austria
Consumers to be offered chance to win specially minted, 14-carat gold coins as part of month-long promotional campaign
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Article
Weis Markets launches produce campaign
The 'Local and Proud of it' project is aimed at highlighting the commitment to locally-grown fresh produce
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ArticleJapan target of Mexican avocado push
Mexico will undertake a widespread avocado promotional campaign in Japan later this year to boost consumer interest
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NFU triumph at trade awards
The National Farmers’ Union (NFU) enjoyed a night of success at the prestigious CBI Trade Association Best Practice Awards last week.
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ArticleTop model poses with Albion
UK number-one glamour model Kelly Bell has been drafted in to promote Albion strawberries and mark their increased popularity with consumers, retailers and growers.
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ArticleThumbs down for produce research board
Responses to a survey sent out by PBH in the US have shown that there is some way to go before a fruit and vegetable promotion and research board is established
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ArticlePiedmont firm launches new berry brand
New marketing identity Delizie di bosco del Piemonte to be promoted in selected branches of Coop Italia throughout the summer
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ArticleSchool scoops Spanish prize
A primary school from Hampshire has won Foods from Spain’s national competition to design a collage on the theme of healthy eating with fresh fruit and vegetables.
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ArticleZespri continues marketing push
Blogging, dieting and competitions are at the heart of the kiwifruit marketer's North American promotional strategy this season
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ArticleTesco hosts watercress meets
Tesco is enhancing its watercress offer in the South by hosting Meet the Grower events featuring local producers, as its looks to boost promotion and sales of the product.
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ArticlePBH handed innovation award
The organisation has been recognised for its efforts to reduce and prevent obesity in the US
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ArticleNZ minister praises emissions study
David Carter has welcomed work done by the country's topfruit industry into calculating its carbon footprint
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ArticleIndustry vital in securing supplies
The Fresh Produce Consortium (FPC) has welcomed the DEFRA report into sustainable food security, stating that the industry will continue to provide a sustainable supply of fresh produce and play a leading role in securing food supplies in the UK.
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ArticleCapespan strengthens Namibian position
The group has established a new export operation in a country where it has seen recent table grape volume growth
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ArticleFoods from Spain winners announced
UK schools rewarded for artwork focused on healthy eating and fresh fruit and vegetables from Spain