All Marketing articles – Page 352
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Article
RSA growers unveil promotion campaign
Following this year's plum campaign, a new marketing drive is to be launched incorporating topfruit and table grapes
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ArticleSouth Africa launches three-way campaign
The South African fruit industry has launched a major campaign to support sales of stonefruit, top fruit and grapes in the UK.
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ArticleGrease is the word for Pink Lady
The apple brand has agreed a deal with London-based musical theatre production Grease to raise awareness of the fruit
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ArticlePink Lady goes Grease lightning
Pink Lady has added to its continued marketing efforts with some summer lovin’ in the form of a high profile link-up with West End musical Grease.
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ArticleChile outlines US blueberry push
The country's newly formed blueberry committee has outlined its promotional plans for the North American winter export campaign
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Article
EU promotion funding made available
The Fresh Produce Consortium (FPC) has announced applications are invited for EU part-funding from trade associations for promotional activities for fresh fruit and vegetables.
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ArticlePHB launches healthy eating blog
The organisation has opened an online forum to encourage working mothers to discuss maintaining their families' healthy lifestyles
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ArticleHass in gear for advertising campaign
This year’s promotional push for Chilean Hass avocados is set to feature the UK’s first Avocado Week, which takes place on 19-25 October
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ArticleEdible Ornamentals reaches final
Edible Ornamentals has been voted as regional finalists in the Local Food Heroes competition staged by Good Food cookery show Market Kitchen.
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ArticleRecord entries for Yorkshire awards
The fifth annual deliciouslyorkshire Awards organised by the Regional Food Group for Yorkshire and Humber has attracted a record number of entries - more than 268 in total, and will this year feature a Fresh Produce Award sponsored by Stockbridge Technology Centre.
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ArticleAldi launches Super 6 campaign
Aldi has launched an autumn fruit and veg advertising campaign under the tagline September Super 6 offering produce for 49p.
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Article
Mexico projects avocado export growth
APEAM is stepping up marketing activities in Dallas, Houston and San Antonio in order to move the anticipated increase in volume this season
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ArticleUniveg reveals affiliate name-change
The group has announced that Josef Ahorner has been renamed Univeg Austria to take advantage of brand recognition
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ArticleJazz apples gaining market presence
The Oppenheimer Group will launch a marketing campaign with Enza in mid-November as the group gears up for a doubling in Jazz apple volume this season
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ArticleNMB wraps up kids cooking contest
This year’s US marketing program is already receiving significant consumer attention through print, online and broadcast media coverage to build mango momentum
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ArticleSchool Fruit Scheme concerns for Freshfel
The fresh produce association has highlighted what it believes to be flaws in the current School Fruit Scheme programme
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ArticleCarrefour prepares promotional push
Despite disappointing results, Carrefour intends to launch a big marketing campaign to mark its 50th anniversary
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ArticleAlbert Cross lands Hollywood face
The Scottish potato producer has unveiled Desperate Housewives star Marcia Cross as the new face of Rooster potatoes
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ArticleZespri going strong in North America
Strong retail and wholesale demand reported in the US as extensive retail promotions take place in key distribution outlets
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ArticleZespri holds steady as demand slips
As Northern Hemisphere summer season comes to an end, the group is stepping up promotional activities for New Zealand kiwifruit