All Marketing articles – Page 351
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ArticleRewe to launch premium private label
Feine Welt (Fine World) products will be priced around 15 per cent lower than comparable branded, premium items
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ArticleMFC Italia opens office in Moscow
New centre will offer market research and promotional support to Italian companies looking to build a presence in Russia
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ArticleUK organic campaign in the pipeline
Organic firms in the UK have come together to wage a campaign aimed at reversing the downward trend brought on by the credit crunch
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ArticleDel Monte lands taste award
The group has been recognised for the quality of its Gold Extra Sweet Pineapple product by the International Taste and Quality Institute
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Normal for Norfolk campaign launched
Norfolk County Council is championing the county as a world-class centre of food-based companies and research.
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ArticleGermany approves EU school fruit scheme
Federal Council reaches agreement on how project will be funded, meaning project can get underway this year
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ArticleItalian apple sector unveils From brand
New joint venture marketing concept for apple exports aimed at helping boost sector's standing in emerging non-EU markets
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ArticleGMA to review consumer trends
The group has commissioned a new study of shopper marketing trends to help suppliers with their marketing strategies
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ArticleFruit and veg tops health survey
US consumers have indicated that they consider fruit and vegetables to be the healthiest food type
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ArticleHenderson Brown appoints PR agency
A new recruitment agency which specialises in the food, fresh produce, horticulture and related industries in the UK and the Netherlands has appointed Peterborough-based marketing and public relations consultancy Smye Holland Associates to assist with its launch publicity.
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ArticleLe Crunch campaign kicks off
Le Crunch is marking the start of the new French apple season with the launch of a marketing and promotions campaign focusing on the major multiple retailers, on top of heavy apple volumes.
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ArticleChina signs landmark eFresh deal
The Chinese government in Zhangzhou has signed a contract with eFresh.com to boost online international trade
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ArticleApple sale bags charity bucks
The sale of a unique russeted apple at an auction has raised NZ$1,000 for a child poverty charity
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ArticleHealth connection crucial for produce
A new study in the US has found that there are still opportunities for the fresh produce industry to promote the health aspects of fruit and vegetables
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ArticleLe Crunch campaign underway
The UK marketing campaign for French apples was kicked off by Le Crunch at the start of September, with a focus on the main UK retailers
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British Food Fortnight approaches
The industry is bracing itself for British Food Fortnight - one of the biggest celebrations of food produced on these shores in the calendar.
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ArticleItalian produce on display in Russia
A number of key companies from the Italian fresh produce industry will be on show at World Food Moscow this week
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ArticleFreshfel reiterates produce benefits
With the threat of influenza rising, the association has highlighted the advantages of a diet including fresh fruit and vegetables
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ArticleScottish waste 1bn 5 A DAY portions
Scotland throws away 1 billion portions of fresh fruit and vegetables a year that could count towards the nation’s 5 A DAY.
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ArticleChiquita promotes fresh fruit snacks
A campaign targeting children in the US will push healthy fruit snacks and salads