All Marketing articles – Page 348
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ArticlePBH exits US promotion board discussion
The establishment of a national fruit and vegetable research and promotion board is now in the hands of US produce trade leaders
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Chilli experts land Slow Food gong
Local chilli experts Joanna and Shawn Plumb, who run Edible Ornamentals, Bedfordshire’s pick-your-own nursery at Chawston, have been awarded a bursary by Slow Food.
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ArticleFPC praises standard implementation
The UK's fresh produce trade association has highlighted the success of the introduction of new marketing standards for fresh produce
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ArticleDole launches new competition
For the Blu-ray and DVD release of Disney Pixar animation “Up”, Dole and Exofarm are launching a competition offering various prizes
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ArticlePristine grape release for Mack in UK
Mack Multiples is the first to introduce the new large, crunchy Pristine table grape variety to the UK fresh produce market
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ArticleNew UK website for The Greenery
Dutch produce giant launches dedicated website for UK market in conjunction with marketing and PR agency Smye Holland
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ArticleFruitmasters secures new berry varieties
Partnership with UK-based Hargreaves Plants set to grant Dutch company exclusive access to new soft fruit cultivars
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ArticleFreshfel hits out at marketing standards
European trade body Freshfel has once again hit out at European Commission legislation on marketing standards in produce, as it questions the move’s effectiveness.
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ArticleRijk Zwaan heads Hillenraad 100
De Lier-based vegetable breeder Rijk Zwaan has become the new leader in the Hillenraad 100, the list that states the 100 most prominent companies in Dutch greenhouse horticulture.
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ArticleApple competition strikes gold
Italian consortium VOG’s recent Golden Apple Tree promotion paid dividends not only for shoppers but also vendors
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ArticleKroger rolls out traceable salads
The retailer's new line of fresh salads includes HarvestMark traceability technology as part of the 'Quality You Can Trace' programme
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ArticleVelasco awarded Spanish honour
The King of Spain has awarded the Cruz de la Orden de Isabel La Católica to Michael Velasco, following a proposal by the Spanish minister for foreign affairs and co-operation.
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ArticleCameo variety named Tastiest Apple
US-bred variety, which is now grown extensively in England, wins Tastiest Apple prize at UK trade fair
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Cream-coloured carrots on sale at M&S
UK retailer Marks & Spencer has this week launched a new organically produced carrot variety
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ArticleHEFF overcomes strong field
Heart of England Fine Foods (HEFF), the regional food group for the West Midlands, has beaten four of the country’s biggest brands to take home a prestigious food industry award.
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ArticleMushrooms tickled pink
Sharp interpack is turning its mushroom punnets pink for Asda, to support the Tickled Pink breast cancer awareness campaign.
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VOG scoops Macfrut gong
The VOG Association scooped the Grappolo d’Oro (Golden Grape Cluster) for export for its dedication to Italy’s fruit and vegetable sector at Macfrut, which was this year declared a success.
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ArticleAvocado Week first for UK
The UK’s first Avocado Week kicked off on Monday, as the Chilean Hass Avocado Association (CHAA) held its fifth annual Avocado Brotherhood lunch in London.
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ArticleBlueberries hit small screen
Blueberries from the South will launch a TV advertising campaign to raise both awareness and consumption of blueberries from Uruguay, Argentina and Chile.
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Whitsundays promotional campaign launches
Australia has launched a ‘Made in the Whitsundays’ promotional campaign to improve the region’s horticultural trade