All Marketing articles – Page 341
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Stemilt launches Pink Lady promotion
The topfruit grower-exporter is using the occasion of Valentine’s Day to bring attention to the apple variety’s sweet and unique characteristics
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Re:fresh Awards criteria ready to download
The entry criteria for the Re:fresh Awards 2010 is now available to download at www.refresh.eu/awards2010
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Ad Break | Pink Lady
This Valentine’s Day period, Pink Lady intends to demonstrate that it is indeed the apple of love with a host of new themed advertising promotions
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MFC pulls out of Riversun
Major Australian citrus packer Mildura Fruit Company has revealed its plans for the US market in 2010 following its decision to quit Riversun
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United Fresh launches new website
Group unveils virtual marketplace at Fruit Logistica in Berlin, offering a range of information for the fresh produce industry
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South Africa kicks off high-profile year
Fruit Logistica 2010: The country's presence at this year's Berlin event is supported by a recently launched promotional campaign
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Old glory for Prince de Bretagne
Fruit Logistica 2010: French marketer promoting a number of new products at this year's Berlin trade exhibition
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Former Tesco man finds new Voice
A former Tesco buyer has set up an “unorthodox” new company designed to create blue-chip fresh produce companies that can re-energise and gear themselves towards the modern market.
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Consumers want labels, but need brands
Despite a plethora of green and ethical labels on produce, opportunities remain to embrace public demand for social and environmental stewardship
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MorePeople sponsors horticulture comp
Produce recruitment specialist MorePeople has been announced as the key sponsor of the Institute of Horticulture’s (IoH) Young Horticulturist of the Year (YHOY) competition.
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Italian piazza full of promise
Fruit Logistica 2010: Italy is set to offer visitors to the Berlin show more innovation and export-oriented products than ever before
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Chile eyes growing opportunities
Estimates point towards another solid year of fresh fruit exports to the US with sales continuing to be supported by an array of consumer marketing activities
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Brazilians arriving in greater number
Fruit Logistica 2010: Brazilian Fruit Institute expecting to support more than 60 companies at this year's trade exhibition
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Andalusia aims for strong showing
Fruit Logistica 2010: Newly formed consortium Unica Group and interprofessional body Hortyfruta lead the way in Berlin
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PBH welcomes Obama support
First Lady Michelle Obama plans to launch a major initiative on childhood obesity to the joy of the Produce for Better Health Foundation
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Variety spices up Malaysian offer
Fruit Logistica 2010: In addition to starfruit, Malaysian companies will exhibit a range of other products in Berlin this week
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Don Limón launches branded grapefruit
Citrus specialist will market grapefruit under its Don Limón brand across European markets this year
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PAIA targets increased demand
The Peruvian Asparagus Importers Association is focusing greater efforts on spreading the health message about asparagus
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Canaries back ‘European Taste’ campaign
Canary Islands banana association Asprocan and the EU are backing campaign to promote awareness of region’s geographic brand
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English topfruit sales boosted
English apple group reports increased sales of topfruit this season, thanks in part to widespread media coverage