All Marketing articles – Page 327
-
Article
Catalonia launches ‘colour palette’
New initiative uses colour coding to highlight sweetness and acidity of fruit, as means of aiding purchases
-
Article
Waitrose on top at the Brammys
Heston Blumenthal and Delia Smith may be the new faces of Waitrose but it was Antony Worrall-Thompson who joined the upmarket retailer in scooping a prestigious Brammy Award.
-
Article
RHS honours NIAB man
The Royal Horticultural Society has awarded a vegetable specialist from the National Institute of Agricultural Botany (NIAB) with a medal of honour for his services to horticulture.
-
Article
Waitrose named top Bramley retailer
Group rewarded for high sales of Bramley apples by landing top award at the 17th annual Brammy Awards
-
Article
Benelux apple firms club together
Dutch and Belgian marketers of Rubens, Junami and Wellant apples announce intention to consolidate their sales structure
-
Article
Tozer Seeds boss lands RHS honour
Vegetable plant breeder and md of Tozer Seeds Dr Peter Dawson has been awarded the Victoria Medal of Honour by the Royal Horticultural Society (RHS).
-
Article
Zespri connects growers with market
New section of North American website showcases Zespri growers, bringing trade and consumers in touch with people behind fruit
-
Article
Chiquita Italia unveils new campaign
Publicity drive conceived by Milan-based agency Forchets set to focus on quality of products sold under the distinctive blue label
-
Article
Dole launches city salad recipes
The company’s official summer salads are dedicated to specific salad-eating hotspots across the North American country
-
Article
Foods from Spain reveals competition winner
Annual promotional push for Spanish fresh produce in the UK asked school classes to produce healthy eating collages
-
Article
RSA citrus sponsors US soccer event
The South African Summer Citrus industry is this week providing fresh oranges to US national youth soccer teams
-
Article
Parents offered nutritional information
PBH has teamed with Schoolmenu.com to provide health information regarding fruit and vegetable consumption
-
Article
Fruitness campaign unveils new website
Information portal aims to engage with children and teenagers across five European countries and boost fruit consumption
-
Article
Zespri extends reach in China
A sales push with peak-season volumes and a foray into second-tier cities are driving the kiwifruit marketer’s sales in China this year
-
Article
Health research boosts currant marketing
Research into the health benefits of blackcurrants are opening new doors for marketers of the berry
-
Article
Dole South Africa backs school scheme
As the FIFA World Cup continues, an important and lasting message is being carried to schools South Africa's Cape Province
-
Article
Brazil triumphs in South Africa
Two events held in Johannesburg brought the tastes of the South American country's fruit offering to Africa
-
Article
APEAM lands prestigious export award
Michoacán avocado association receives this year's National Export Award, and elects a number of new board members
-
Article
Brand Dossier | KIKU
The apple brand is set to unveil an eye-catching new promotional tie-in with a leading Formula One racing team this month, the latest in a series of sporting endorsements
-
Article
Indonesian fruit consumption lags
Indonesians are consuming half the recommended level of fresh fruit per capita, despite being a big producer of tropical fruit