All Marketing articles – Page 313
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ArticleCanaries launches new PR campaign
Advertising campaign will focus on highlighting nutritional qualities of Canaries bananas in Spanish domestic market
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ArticleTesco cuts Thai checkout times
Tesco has introduced a strategy to cut checkout queues as the next step in its ongoing battle for market share with Big C
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ArticleTrentini heads up promotions committee
Director of Italian agency CSO appointed as president of European Commission's agricultural promotions advisory committee
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ArticleCutting through the fresh stereotypes
What challenges will fresh-cut fruit face in tactile Asian retail markets, asks editor John Hey in Asiafruit Magazine's March issue
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ArticleAll Lemon celebrates first year
Export group to continue reinforcing its position as a point of reference for quality Argentinean lemon supplies
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ArticleStable volume for NZ kiwifruit crop
The 2010 New Zealand kiwifruit crop will hit around 100m trays again, with new varieties finalising their market positioning
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ArticleM&S promotes English apples
The UK retailer has revealed a new innovative display for its English apples in order to educate consumers and boost sales
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ArticleRecord interest in Foodservice Awards
2011 Excellence in Foodservice Awards attract more than 100 nominations from across US and Canada
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ArticleDimmidisì marks Italy's 150th birthday
La Linea Verde's leading fresh convenience brand unveils new, patriotic salad pack to coincide with country's anniversary
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ArticleLoBue launches child-friendly mandarins
New Ribbitz brand designed to encourage healthy snacking among children
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ArticleTomate Jouno launches novelties
The French tomato producer has unveiled the new Sweetcarpaccio variety and stepped up its communication to consumers
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ArticleAndy's got the Chip Factor
X Factor runner up Andy Abraham is set to be the face of National Chip Week and an online singing competition dubbed the “Chip Factor”.
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ArticlePakistani kinnow exhibition attracts interest
Pakistan’s second kinnow mandarin exhibition in Amsterdam has attracted interest from the Dutch produce industry
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ArticleBeyond the fruit aisle
Havelock North’s diminutive Rockit apple variety is planning to break the boundaries of the fruit aisle
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ArticleSun World licenses stonefruit companies
Three leading Californian groups can now grow and market varieties as well as use private trademarks
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ArticleUnited Fresh forms sustainability board
Advisory board draws leaders from across the produce supply chain to discuss the adoption of sustainability measures
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ArticleUnica signs Green Giant deal
Almerian group joins with Frutas ElDulze and Agromark in signing deal to market Green Giant-branded products
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ArticleExtremadura launches Vitaolé brand
Six leading companies from Spanish region form new marketing group and brand to boost fruit exports
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ArticleChile targets new market opportunities
Promotional strategy to focus increasingly on central and eastern Europe in an effort to keep Chile at top of its game
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ArticleFingerlimes scoop FLIA award
Limeburst Fingerlimes has landed the prestigious Fruit Logistica Innovation Award (FLIA), beating off stiff competition from nine other nominees.