All Marketing articles – Page 305
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Article
Apprenticeship pioneers honoured
Hedon Salads, Morrisons, Kraft Foods and refrigeration specialist and fresh produce industry supplier JD Cooling Systems have been named in the Top 100 Apprenticeship Employers by the National Apprenticeship Service and vocational qualification organisation City & Guilds.
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Interfel aims to restore produce image
The French group is organising a new summer campaign designed to restore the image of fresh produce following the E.coli outbreak
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Mangoes register uptick in sales
Marketing activity organised by the National Mango Board is reportedly having a positive effect on stock movement
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EC approves agri marketing programmes
Commission gives green light to promotional schemes and proposes additional €15m initiative for fresh produce in wake of E.coli outbreak
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Update: Peru avocado campaign in full swing
Producer organisation ProHass expects 70,000 tonnes of 'Delicious Hass Avocados'
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Mexico tour raises quality profile
Mexico Calidad Suprema is spreading the word about the nation’s fresh produce food safety and social/environmental credentials
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Woolworths employs new strategies
As a price war between Australia’s two main supermarkets continues, Woolworths is introducing some new strategies to its fresh produce sector
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United Fresh becomes MyPlate partner
Association signs MOU with the USDA to promote the 'Make Half Your Plate Fruits and Vegetables" message
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Promising start for Northwest cherries
Asian markets spearhead strong start to the export season for Northwest cherries, taking a third of early shipments
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Citrus growers support US youth soccer
With the South African citrus marketing season in the US well underway, growers continue to support US youth soccer development
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'Grown in the USA' a popular concept
Shelton Group research shows that US consumers are keen to see a label on produce confirming its national origin
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Asda to import Pakistani mangoes
UK supermarket chain Asda plans to trial the sale of GlobalGAP-certified mangoes from Pakistan this year
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Total Produce unveils viral video
Social media-friendly online content designed to capture imagination of consumers and draw attention to recently launched website
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Article
Blues committee expands members
Five additional companies bring to 10 the number of exporters now operating as part of the Argentinean Blueberry Committee
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Spain aims to restore consumer confidence
Campaign focuses on restoring good image of Spanish vegetables with country’s consumers
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New sponsorship deal for Pink Lady
Pink Lady apples are sponsoring a brand new food and wine pairing competition - What Food What Wine?
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Mexico invites US food professionals
Mexico Calidad Suprema is offering tours of certified farms and facilities aim to demonstrate the nation’s commitment to food safety
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Flavours of Chile campaign underway
Country of origin promotions for Chilean food and beverages are currently taking place in Russia and Turkey
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Article
Apata buys Primor stake
NZ’s Apata has bought a 33 per cent stake in marketer Primor Produce in a bid to vertically integrate