All Marketing articles – Page 304
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Foods From Spain unveils competition winner
Campaign to promote Spanish fresh fruit and vegetables in the UK crowns its latest victor
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Safmarine lands Ocean Award
Shipping line wins the Ocean Award at CEVA Logsitics' Global Supplier Awards in Italy
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Dole agrees Six Flags theme park promotion
Group signs deal with Six Flags Entertainment to bring Go Bananas After Dark offering to North American theme parks
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Commission attacked over 'bungling' approach
The European Commission has incensed the UK fresh produce industry with its attempt to restore consumer confidence.
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Mexico rolls out avocado sales push
Wide-ranging promotions across the US will support strong demand and increased exports of avocados from Mexico in the second half of 2011
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Böhr & Roos becomes Böhr & Friends
Cologne-based marketing agency announces name change and relaunch of website after co-founder leaves
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UK group slams newspaper advert
FPC claims European Commission advert was “wasted opportunity” to repair damage to UK fresh produce sales
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New packaging for Organics Unlimited
The company is supplying organic bananas in the US with a special tape around each bunch to distinguish the fruit
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UK 'barriers to innovation' highlighted
Exosect managing director tells food security conference that regulatory costs and timelines often stand in the way of innovation
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Nunhems champions Kirene melon
Kirene Galia variety is "destined for success", with this year's harvest surpassing the group's expectations
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Anecoop project proves popular
Hundreds of Spanish consumers take part in online initiative, including 10 families competing for a year of free fruit
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EU promotional green paper welcomed
Copa-Cogeca has said that the new document on promotional policy for agricultural products covers a broad range of topics
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Mexico to present progress in Texas
McAllen food buyers will have an opportunity to learn all about the Mexico Calidad Suprema quality certification programme in August
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Summer of activities for Fashion
Spanish watermelon brand highlighted across Spanish through range of promotions during summer months
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Andalusia signs US promotional deal
Spanish region to team up with Culinary Institute of America to promote Andalusian produce to US chefs
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South African avocados 'on track'
Campaign continues to meet early season expectations of a 7.5m carton export crop, SAAGA has reported
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Flying in the face of obesity
Superhero Mr Fruitness flies into London to get children eating more healthily as Europe’s stonefruit season takes off
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Del Monte supports My Plate initiative
Fresh produce giant lends weight to USDA's 'Make half your plate fruit and vegetables' promotion as national strategic partner
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Crunch Pak links up with Cars 2
New packaging for fresh sliced apples, which feature characters from the new film, are available nationwide
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Scepticism surrounds 5 A DAY pill
Senior industry figures have questioned a new pill that aims to help consumers get their 5 A DAY.