All Marketing articles – Page 301
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ArticleFruit consumption suffers through misconceptions
A national survey has revealed that more than a third of parents let their children snack on chocolate or crisps rather than fruit as they are more convenient - or simply less hassle than resisting requests for unhealthier choices.
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ArticleChiquita celebrates biggest banana display
A display of more than 70,000lbs of Chiquita bananas at a US retail store is believed to have set a new world record
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ArticleAldi partners with USDA in health drive
Retailer’s new campaign aims to help make it easier, more affordable for US consumers to fill half their plate with fruits and vegetables
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Article
Spanish make unified promotion proposal
Two of the biggest growers’ associations in Spain - Hortyfruta and Proexport - have united with a proposal for a multi-million euro promotional campaign in Germany and the UK to boost consumption of their produce and recover their position after the E. coli crisis.
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ArticleIsrael's MTEX targets European growth
Planned opening of Mehadrin Central Europe office in Switzerland signals intent to expand sales in key European markets
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ArticleEuropean Flavors on mission to Moscow
Joint project will promote taste and quality of European fruit and vegetables at World Food Moscow next week
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ArticleFresh Healthy Vending offers incentives
Healthy vending machine company offers $100 for a successful referral
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ArticleSampling for Brazilian Rei melons
Brazilian exporter Itaueira has hatched a plan to drive sales of its Rei-branded melons on the North American market
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ArticleSpanish groups plan joint campaign
Hortyfruta and Proexport launch EU-wide promotional campaign to restore confidence in Spanish products
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ArticlePink Lady hits Shanghai retail shelves
Pink Lady apples are being promoted in Shanghai this month as part of a new strategy to develop the Asian markets
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ArticleHass Avo Board loses executive director
Jose Luis Obregon resigns from his position, although he will still help with planning for next year's projects
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ArticleFyffes goes ape at Dublin Zoo
Tropical fruit importer-distributor agrees sponsorship deal for Dublin Zoo's Gorilla Rainforest
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ArticleSun World appoints stonefruit licensee
Spain's El Ciruelo will pack and market new stonefruit varieties developed and grown by Sun World producers across Europe
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ArticleVegetable Week takes centre stage
Restaurants across Madrid to feature vegetable-themed menu during October
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ArticleSainsbury's stocks candy floss grapes
Packs of Cotton Candy variety go on sale in total of 35 stores as British retailer looks to add some fun to the table grape category
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ArticleAvocados get 2011 sports promotion
Hass Avocado Board launches multimedia campaign to encourage consumption among sports fans
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ArticleChiquita starts community programme
Chiquita initiates multimedia Banana Smart Sweeps campaign to reach out to communities
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ArticlePeru to redirect mango exports to Asia
The nation’s leading mango organisation is budgeting for new promotions in Asia, particularly China where Peru’s participation is low
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ArticleUK gears up for Avocado Week
Major Chilean Hass avocado marketing drive set to hit the web, retail stores, culinary schools and outdoor locations across the UK in October
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ArticleZespri launches digital health drive
Online competition aims to help raise money and awareness of childhood obesity in the US through the unique Facebook application, Kiwifruit for Kids