All Marketing articles – Page 279
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High expectations for Joya
After an impressive first season, apple brand Joya plans to build on its initial success to expands its presence
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Univeg gets serious about Asia
Company set to exhibit at Asia Fruit Logistica for first time in September as group targets expansion in region
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Australian nut promotion in Taiwan
Australia hopes an advertising campaign will help increase yearly macadamia nut exports to Taiwan from 300 to 750 tonnes
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Lianne Jones departs Damco role
Former Chilean fruit promoter and International Produce marketer returns to South Africa after 13 years in Europe
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Hagé points clients towards Zespri
Dutch importer set to launch specially designed online competition for trade customers buying New Zealand kiwifruit
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Rubens Consortium appoints leaders
Club apple group elects Stefan Moje of Elbe-Obst and Andy Sadler of Norman Collett president and vice-president respectively
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Edeka underlines its green credentials
Germany's leading retailer teams up with conservation group WWF to raise interest in sustainable consumption
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Fresh Del Monte opens Italian office
Company to direct marketing and sales operations from Milan, led by new commercial director Piero Casalini
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Italians form kiwifruit consortium
Nine companies create Kiwifruit of Italy, which will work to establish minimum quality standards and promote export sales
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Rijk Zwaan launches new yellow melon
New Yellissimo brand set to offer small, convenient product with what company describes as "extremely sweet" flesh
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Seattle hailed as 'Top Banana City'
Dole includes US city in summer-long initiative to promote the consumption of bananas and encourage a variety of different uses
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Love My Salad a hit
The social networking site has proven a success since its launch in February and is set to expand further
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Freshmax launches Mahana Red in US
The move marks the first international launch of one of the Australasian group's own exclusive apple varieties
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Tavilla Sales becomes Vision Produce
The name change is designed to position the group for the future as the firm strengthens its import and direct sourcing operations
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Rewe unveils regional produce brand
Group said to be first German retailer to market regional fruit and vegetables under a single trademark in stores nationwide
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Sweet Sensation partners set to meet
Producers of licensed pear variety set to gather for first time to discuss future promotional and commercial strategies
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Dutch retailers warm to Fred & Ed
The Greenery's branded range of snack fruit and vegetables for children has been marked out for praise in a new survey
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Consumers back Jubilee strawberries
Berry Gardens' research reveals that UK shoppers place Jubilee as the leading strawberry variety for taste and quality
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Matt DeCarlo steps in at PAIA
The Peruvian Asparagus Importers Association appoints new West Coast co-chair following the sudden death of Chris Martin
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Waitrose wins gold in UK apricot race
Stonefruit buyer Alistair Swan underlines British retailer's commitment to supporting domestic producers and new varieties