All Marketing articles – Page 277
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ArticleDole unveils new Italian campaign
With competition in Italy intensifying, US company plans to underline the quality of its bananas in the market
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ArticleFirstFruits launches new apple variety
Sweetie, a cross between Gala and Braeburn originating from New Zealand, said to lead pack in terms of sweetness
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ArticleStems Fruit granted Sun World licence
Stonefruit exporter, set up just a year ago, gains approval to begin supplying US firm's premium plum, apricot and peach varieties
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ArticleAsda wins multiple produce retailer award
Asda has been named multiple fresh produce retailer of the year at the 2012 Retail Industry Awards
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ArticleAsda wins best multiple produce retailer award
Asda has been named multiple fresh produce retailer of the year at the 2012 Retail Industry Awards.
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ArticleFlorette relies on people power
Salad group's UK Facebook fans select Red Butterhead & Pea Shoots as their new Duo mix of choice
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ArticleReport urges junk food ad ban
The author of a new report that slams the food industry for failing to keep promises on the advertising of junk food to children has called on the fresh produce industry to work to get such advertising banned and increase its own marketing to children.
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ArticleSopexa secures Franco-Italian campaign
Marketing agency to run three-year campaign aimed at boosting fruit and vegetable consumption in France and Italy
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ArticleNMB expands marketing programme
Increased member funding will see mango board place greater efforts on consumer, retail and foodservice promotions as well as research
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ArticleDel Monte in new avo pulp offering
Group offers US consumers convenient packs of four avocado pulp cups
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ArticleJourney continues for European Flavors
After making an appearance at World Food Moscow, the promotional campaign moves on to the US
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ArticleChile shelves avocado campaign plans
Drought conditions put Chilean Hass avocado industry’s usual promotional push on hold with less fruit forecast
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ArticleMarket innovation award for Bolton
Bolton City Council was one of the big winners at the 2012 NABMA Awards, taking home the market innovation award for its Wellbeing Project initiative.
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ArticleSheehan grape ownership battle continues
Battle for Sheehan varieties continues as Colors Fruit plans to take the matter to the South African court of appeal
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ArticleSolentes extended to ready-to-eat avos
Exotics & Specialities division of Hagé, part of Dutch group The Greenery, set to expand its branded avocado line
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ArticleFlorette invites media agency bids
Salad brand holds pitch for €6m media planning and buying account
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ArticleSocial media win for Maersk Line
Shipping giant lands the Social Media Campaign of the Year title at the European Digital Communications Awards in Berlin
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ArticleUSDA recognises grape moth programme
Key stakeholders in the Cooperative European Grapevine Moth programme are handed a USDA award
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ArticleChile launches promotional videos
Two new videos document the virtues of Chile’s prune and walnut industries as word-class producer-exporters
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ArticleReady Pac salads engage children
New Disney-themed Cool Cuts salads and mini-meals from Ready Pac include fruit and vegetables in every pack