All Marketing articles – Page 274
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Article
EU clamps down on unproven health claims
From 14 December, fresh produce marketers will have to remove unproven claims from products they sell in the EU
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Article
CFFA’s Tjerandsen makes way for Brux
With Tom Tjerandsen retiring, Karen Brux will oversee all of the Chilean Fresh Fruit Association’s marketing efforts in the US and Canada
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Golden Delicious still UK favourite
Consumer survey finds British consumers still like Golden Delicious best, although more men than women prefer the variety
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RSA growers praise Tesco stonefruit effort
Hortgro's Jacques Du Preez congratulates leading UK retailer on its efforts to help South African stonefruit stand out
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MagicCode project to expand in 2013
Innovative promotional campaign offering immediate feedback on sales set to be rolled out in Italy following successful trial
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Jamie and Charles call for healthy rollout
Fresh Produce Journal reports that Prince Charles and Jamie Oliver are championing healthy eating schemes in the UK
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United Fresh to honour chefs
Chefs will be recognised for contributions to fresh produce innovation at the United Fresh 2013 event in San Diego
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Materne expands its US snack offer
French company looks to build on the recent success of its US arm's squeezable fruit pouch convenience line GoGo Squeez
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New brand showcases Abu Dhabi produce
The Abu Dhabi Farmers’ Services Centre has launched new brand Local Harvest to market fresh local produce from the emirate
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Amcor and Chiquita win packaging prize
Single serve Super Crunchy Fruit Crisps snack is named as the Flexible Pack of the Year at the UK packaging awards
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Ready Pac campaign helps fight hunger
Ready Pac Cool Cuts Facebook campaign designed to generate money for Feeding America hunger relief charity
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Emirates scoops top cargo award
Emirates SkyCargo is named Air Cargo Carrier of the Year for the sixth time in eight years
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Fruitness flying for three more years
Consumer campaign secures budget worth €5.3m for next three years and plans to broaden focus to include young adults
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Melinda hails quality of Melasì twins
Italian apple marketer rolls out television advertisement championing the high quality of its cheaper, class two fruit
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Kiku to be lead sponsor of IMS 2013
Apple marketer reveals next year's alpine event will be marketed as the Kiku International Mountain Summit 2013
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Italian apple firms form NovaMela
New consortium unites marketers in Piedmont, South Tyrol and Trentino to develop, introduce and sell new varieties
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Delhaize backs Serbian growers
Retailer introduces new Grown in Serbia campaign at stores across the country to promote healthy fruits and vegetables
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Australian potential for red-fleshed apples
Ifored member Montague says red-fleshed apples will capture a new market segment in Australia and stimulate consumption
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Stylish French aim to seduce Brits
Prince de Bretagne is shipping its Roscoff pink onions to the UK in fine style this season
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Ready Pac launches fresh-cut pear range
New seasonal selections featuring fruits rarely seen in the fresh-cut produce category have been released