All Marketing articles – Page 270
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Mack revamps its fruit-basket service
Fresh produce supplier Mack has unveiled its new consumer website, featuring a revamp of its fruit-basket service.
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New Bayer boss eyes veg growth
Liam Condon, the former healthcare executive who took up a new role as chairman and chief executive of Bayer CropScience at the start of December, has spoken of his excitement at the prospect of contributing to growth in fresh produce consumption.
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Fruit Logistica Innovation finalists announced
Messe Berlin and Fruchthandel Magazine have announced the 10 nominations for the 2013 Fruit Logistica Innovation Award.
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Sputnik follows the Red Brick Road
Sputnik Communications, the PR agency behind the Seasonal Berries campaign, is merging with ad agency The Red Brick Road.
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FPC blasts confusing 5 A DAY claims
The Fresh Produce Consortium has slated the Department of Health’s latest rollout of its responsibility pledge to improve the nation’s diet.
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Baker honoured by Fruiterers
Mike Baker has won the Worshipful Company of Fruiterers’ Management Award, presented at the Master and Wardens’ Dinner on 8 November.
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Tesco wins retail award for second year running
Tesco has been crowned 'National Retailer of the Year' at the World Food Awards for the second year running.
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Huxley is honoured at the National Fruit Show
Jazz apples overtook Rubens at this year's National Fruit Show with the variety taking home the top prize for the 'tastiest apple' competition.
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Awards glory for Wealmoor
Fresh produce business Wealmoor scooped a top accolade at the Institute of Grocery Distribution’s (IGD) award ceremony.
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Pink Lady 'better known than Granny Smith'
Pink Lady has become the best-known apple among women in the UK, according to new research by Ipsos Mori, supplanting Granny Smith at the top.
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USDA offers Michigan grants
Grants are on offer for Michigan-based organisations keen to boost the profile of the state's fresh produce industry
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Florette unveils new £5m ad campaign
Bagged-salad leader outlines major promotional push focused on when the sun in shining.
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Ready Pac launches salad guide
Downloadable guide helps consumers distinguish between different lettuce varieties and offers salad recipe suggestions
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Fruit Logistica unveils new logo
Organiser Messe Berlin says the redesigned logo reflects core values of freshness, quality and competence
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Kiway enters Korea Gangnam style
Italian kiwifruit brand makes official debut on South Korean market, backed by country’s largest retailer E-mart
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Pink Lady targets emerging markets
New joint venture aims to accelerate the development of the apple in growth regions and optimise investment efficiency
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New agreement for 'Papple' variety
Worldwide Fruit agrees deal with AIGN for marketing of its Papple fruit variety
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Florette announces £5m campaign
Group looks to build on last year's Bags of Feelgood campaign with another summer marketing drive
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Banana sales going in One Direction?
Harry Styles' Instagram plug for bananas could have positive impact on demand among teenage fans, says Fyffes
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Freshfel raises School Fruit Scheme questions
Letter to Dacian Ciolos expresses concern over timing of consultation on CAP schemes providing agricultural products to school children