All Marketing articles – Page 267
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Article
New cherry brand for Vignola group
Tentatrice brand being used to market sizeable crop excluded from using region's protected geographical indication mark
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Article
Peel the Love hits the road
Dole's summer campaign to increase banana consumption will visit eight different US cities between June and September
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Video
Ecuador ties bananas to tourism
New QR codes are to be placed on the fruit, linking consumers to a promotional video encouraging them to visit the country
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Article
Chiquita puts Minions to work
Company signs largest-ever licensing deal to promote summer release of film Despicable Me 2 in 27 countries worldwide
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Article
Compagnie Fruitière ties up with Disney
The French banana company has timed its latest bout of promotions to coincide with the release of new film Chimpanzee
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Article
Walmart introduces produce guarantee
Group aims to ensure quality and freshness of fruit and vegetables by launching guarantee and overseeing sourcing changes
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Article
Ecuador establishes Fairtrade group
Cooperation prevails over competition as ProEcuador sets up agricultural export associations to facilitate access to key markets
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Article
Feminine touch for Fruitness campaign
New marketing character Miss Fruitness flies in for first time as EU-backed Italian campaign prepares for summer promotions
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Article
Big things expected of new strawberry
Marden-based supplier S&A Produce backs new Italian variety as British season kicks off
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Article
Piqa pears prepared for launch
Developer Prevar says new pear varieties could revolutionise the category by offering novel textures and flavours
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Article
Swiss keep buying more Fairtrade fruit
Consumers in Switzerland spent considerably more on Fairtrade-certified exotic fruit and fresh convenience products in 2012
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Article
Suppliers united in Zespri support
Letter to John Key shows the New Zealand kiwifruit export industry is backing Zespri and the single-desk system
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Article
Kiwifruit growers address PM
Organisation president writes open letter to New Zealand prime minister endorsing Zespri as single desk importer
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Article
Freshway unveils salad options
Group introduced a number of 'super food salads' at this year's United Fresh event in San Diego
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Article
Shifting Chinese consumer spending
With average household income quadrupling, consumers are opting for higher quality goods and services
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Article
Angélys appear in North America
Giumarra will offer a new exclusive pear variety from New Zealand to North American consumers this summer
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Article
US braced for Mexican avo push
Avocados from Mexico has outlined a series of summer consumer promotions to help drive demand in the US
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Article
Zespri begins tweeting in Europe
Company embraces social media in Europe as NZ season begins, with Spanish Twitter feed and Facebook pages for key markets
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Article
Event honours new products
Innovation and creativity in the fresh produce industry are rewarded at the United Fresh 2013 convention in San Diego