All Marketing articles – Page 260
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Article
Avocados from Mexico's MLB promo
The group's first national marketing campaign in the US ties-in with the Major League Baseball play-offs
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ArticleRetailers trialling 'flawed' ranges
Edeka, Rewe and Coop Switzerland launch 'less than perfect' fresh produce ranges in Germany, Austria and Switzerland
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ArticleSpar in £5m multi-media campaign
UK arm of retailer which has nearly 2,500 branches secures sponsorship deal with Lorraine TV show
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ArticleNorth America expects Chile growth
Despite recent frosts, exports to the US and Canada are set to rise again this season as consumption continues to grow
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ArticleFirst major Piqa crop due in 2014
First of a range of innovative new pear varieties set to be planted on large-scale in Australia and New Zealand
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ArticleGrape consumption linked to bone health
Research study shows improved bone calcium retention and femur cortial thickness with grape-rich diet
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ArticleT&G re-launches Bonita brand
Fresh produce distributor hopes marketing campaign will help New Zealanders go bananas
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ArticleIndustry chief's transparency call
IGD research unveiled at annual convention shows big increase in shoppers wanting more food origin facts
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ArticleAsia Fruit Logistica unveils logo
New logo is 'recognisable' but also has a 'forward-looking, timeless design', according to GPE
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ArticleDel Monte honoured as industry advocate
United Fresh Produce Association honours fresh produce multinational as its Industry Advocate of the Year
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ArticleTesco Finest brand relaunched
More than 400 new products are being launched in the range, which is worth £1.4 billion in sales a year
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Article£500m food export action plan unveiled
UK government's action plan is aimed at promoting industry overseas, unlocking market barriers and simplifying paperwork
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ArticleMakeover for firm's lorry fleet
'Striking' new look to tickle onlookers' tastebuds adorns Swithenbank Fresh & Fine Foods' lorries
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ArticleFrieda's and Fresh Fruit Cuts up for award
Companies nominated for the prestigious PMA Impact Award at the upcoming Fresh Summit in New Orleans
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ArticleBlog: Evaluating the McDonald's fresh produce plan
The fast-food chain's idea will be merely a publicity stunt if its marketing strategies are not amended, writes Martyn Fisher
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ArticleBig £350k potato variety push
Major Potato Council campaign aims to reach 60 per cent of the UK's grocery-buying mothers
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ArticleJ&K Fresh supports cancer cause
The group has pledged its commitment to Breast Cancer Awareness Month in the US with a special temporary pink ribbon logo
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ArticleKingston becomes Kingston Fresh
Kingston Fresh more accurately reflects the importer-distributor’s evolving business as its programmes expand aggressively
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ArticleABC rings in the changes
Argentina’s blueberry industry reveals new image and members, plus planned quality label
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ArticleDel Monte offers Gold for Gold
New promotion offers consumers of Gold Extra Sweet Pineapples the chance to win gold bars and other prizes