All Marketing articles – Page 240
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CH Robinson retains top 3PL position
For the fourth consecutive year, the group has been named the top third-party logistics company by readers of Inbound Logistics
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LoBue Citrus celebrates 80th anniversary
Landmark will be celebrated with point-of-sale signage, videos and social media activty
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And the vegetable kids most enjoy, is....
New survey turns up some surprising results on what veg children enjoy, but the Brussels sprout remains unloved
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Ganaflor in CR national brand first
Five years in the making, the Essential Costa Rica brand was launched in September 2013
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'Hottest-ever' UK-grown chilli hits the shelves at Tesco
The Trinidad Scorpion, which until recently was the hottest chilli in the world, has an average reading of 1.2m Scovilles
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Queensland eyes Thai market
Mandarin growers continue promotional campaign with the state’s government
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Baltimore takes the lead in child health
Eat Brighter campaign gets the backing of Mars Supermarkets and East Coast Fresh
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Zespri kicks off 2014 US campaign
New SunGold variety will be available to North American consumers in greater volumes this year
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Fruit display world record broken
CH Robinson's global business brand Robinson Fresh supplies Cub Foods' display with MelonUp! Pink Ribbon watermelons
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Bachchan to act as Maharashtra ambassador
Film star announces role as ambassador for state’s Horticulture Ministry, with development of print and television campaigns underway
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Lidl offers UK consumers a taste of Spain
Fruit and veg among Iberian specialities on offer at the discounter this week
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Rijk Zwaan backs brassica and leafy salad event
Seed firm backs conference dinner, which includes NFU after-dinner speaker and new presentation in honour of late David Piccaver
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Baby leaf iceberg hits Asda shelves
The first-ever bags of baby leaf iceberg were launched in Asda this week, courtesy of PDM Produce
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Making your PGI pay
With seven fresh produce items already listed as protected names, a further four in the pipeline and space for plenty more, Nina Pullman looks at what growers should do to maximise the benefits of the label
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CH Robinson aims to set world record
CH and Cub Foods to top largest fruit display record with MelonUp! Pink Ribbon Watermelon
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Fruitday gets social with NW cherries
China’s leading e-retailer Fruitday has run a week-long promotion of Northwest cherries, using social media to drive demand
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Returns on Zespri SunGold to stabilise
Chairman discusses future of the gold category and the Asian market at AGM this week
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Sun World partners with Farm Star
Companies set up summer sweepstake to celebrate the new partnership
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Perfection Fresh beefs up marketing team
Australian grower-shipper recruits Cassia Ferguson to lead national marketing, and signs up Helen Waterworth as full-time marketing manager
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Juicy launch for SunGold in China
Zespri promotes gold offering with water fight and music concert, as it aims to ramp-up Chinese sales