All Marketing articles – Page 235
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California grape sales on course in China
Exports to China on track to hit “similar” levels to the record 2013/14 season, says California Table Grape Commission
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WAC invests in global team
The Washington Apple Commission has flown in an international delegation of marketing representatives to tour the state’s orchards
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Robinson Fresh scheme raises US$1m
The group's MelonUp! Pink Ribbon Watermelon Programme reaches donation milestone
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Freshtime hires Bakkavor-trained marketing manager
Claire Matson joins prepared company Freshtime as MD says more new recruits are ‘expected to follow’
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Zespri puts SunGold on show
Following an "extraordinary consumer response", Zespri will showcase its new SunGold variety a the PMA Fresh Summit
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Chile limbers up for bumper blueberry crop
CBC calling on marketers to pull out all the stops to handle this season’s bigger volume
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IFCO joins salad bar promotion
Reusable packaging solutions specialist contributes salad bars to five Detroit-area schools in the US
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Co-op's UK apples in 'more stores than other retailers' bid
'We want to show support to Brit growers while giving customers a great range to choose from,' declares retailer's fruit buyer
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Vidalia onions target younger consumers
V for Vidalia campaign utilised social and digital media to reach out to a younger audience
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Suppliers back landmark EU research project
Compagnie Fruitière, Dole, Fyffes, Total Produce and Univeg among sponsors of "ambitious" Consumer Compass initiative
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Shoppers can boost growers suffering in 'severe' spud market
It's UK Potato Week, but current market conditions are a "great concern" to many of the Potato Council's levy-payers
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Chiquita launches mobile app contest
Group celebrates banana versatility with launch of nationwide 'Cooking Lab' contest on mobiles and online
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Giumarra revamps Nature’s Partner brand
New branding seeks to reflect company’s core values and modern outlook, the company said
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Chegworth scoops two awards
Family-run firm's farm-pressed juices recognised with Slow Food gong, as well as its two London-based stores
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Tesco redesigns top fruit packaging
Retailer unveils ‘fundamental’ change to produce packaging with shift towards flow-wrapping and new on-pack design
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M&S joins forces with Pink Lady prize
Grocery retailer has signed up for the apple brand's 2015 photography prize as a sponsor of the Food Portraiture category
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Pink Ribbon helps breast cancer battle
Pink Ribbon Produce is back for its ninth year to promote healthy lifestyles while supporting the national breast cancer foundation
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Italian campaign to focus on pears
A full schedule of in-store marketing events are planned for Germany, Denmark, Poland, UK and Sweden to promote the benefits of pears
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USDA funds fruit and veg
The US department of agriculture is investing nearly US$118m to boost sales of US fruit, vegetables and tree nuts
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Del Monte is Going for Gold
Group launches second annual Del Monte Gold Pineapple promotion in North America