All Marketing articles – Page 234
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Red clementine wins innovation award
Mandarossa clementine, which is supplied by Sicilian firm Coa, has scooped the annual MMG Citrus Innovation Award
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DIY mushroom kits win at Sial 2014
Bronze Sial Innovation Award 2014 won by fresh produce firms, as pureed vegetable discs and potato churros win category awards
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Fruitnet to launch global news service
Online news provider set to unveil Fruitnet Daily News in late October, meeting demand for global industry coverage
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Nergi ends successful campaign
The kiwiberry brand benefitted from astute communication and positioning to boost sales during 2014
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Austria wants more regional produce
Major retail group Rewe says its new regional brand is part of plans to link consumers with their nearest suppliers
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Envy calls for belief
The Washington harvest for Envy apples is being accompanied by a new promotional campaign to 'Bite and Believe'
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Building the berry business: the Nordic model
The entire value chain must work together to deliver sustained growth within the berry category, says Bama CEO Rune Flaen
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Freezers across the UK 'neglected'
18 to 34-year-olds twice as likely to agree that they don’t like eating food that is stored in the freezer than over-35, IGD has found
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Nature Fresh Farms adds key staff
Chris Veillon will oversee the company’s consumer marketing strategy
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Aeon promotes Malaysian produce
Aeon has run its fourth Best of Malaysia promotions in Japan
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SunGold prominent at Fresh Summit
Following a season of increased recognition, Zespri's gold kiwifruit variety has been on show at the Anaheim event
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Bayer launches innovation prize
Bayer CropScience introduces new Produce Innovation Award at PMA Fresh Summit in Anaheim
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Envy says: 'Bite and Believe'
Marketing campaign for Washington-grown Envy will launch at this year's PMA Fresh Summit
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Wonderful Halos in major volume boost
Paramount Citrus has partnered with Mulholland Citrus to expand the rapidly growing mandarin brand
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Zespri strikes gold in North America
Heavily promoted SunGold is proving a hit amongst consumers in the US and Canada
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Ecuador showcases produce to London
Promotional week puts Ecuadorean fresh produce in front of investors, buyers and consumer media in London
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Slavery advert is a ‘slight’ to industry
A television advert that depicts examples of modern slavery damages the reputation of fresh produce sector, NFU claims
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Chiquita names new vice president for Fresh Express
PMA board member and Chiquita veteran, Craig Stephen, will head up salads convenience arm as it expands value-added and private label
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Christmas smoothie added to Chiquita range
Range expanded to capitalise on expected spike in demand for smoothies during run-up to Christmas holiday
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Changes at Sutherland Produce
Company expands its management team, and introduces new brand and website to support growth in organic sales