All Marketing articles – Page 230
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Consumer monitoring goes hi-tech
In future, customers will be targeted with personalised messages through their smartphones, report predicts
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Opal shows the spirit of giving
Over 6,000 Opal apples were handed out to New Yorkers on Giving Tuesday
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Co-op in £1.5bn UK sourcing pledge
The retailer, which has 2,800 stores across the UK, said backing British farmers was about more than 'just rolling out the bunting'
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Potato growers face levy hike
Mooted hike to fund Potato Council's plan for the sector would take the levy to £43.46/hectare (£17.59/acre) for growers
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New campaign for Belgian and Dutch pears
Conference pears set to be marketed as 'always a good idea', starting with promotional activities in Germany and Belgium
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BanaBay extends product range
BanaBino and Tommy Atkins and Kent variety mangoes to form part of growing brand's arsenal, being unveiled at Fruit Logistica
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US sweet potato exports surge
Global demand has risen sharply thanks to promotional efforts American Sweet Potato Marketing Institute
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Korean produce gets festive in Malaysia
Promotions for Korean produce are running at supermarkets in Malaysia in the lead up to Christmas and ahead of the Chinese New Year
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Stemilt delivers apple insight
Washington-based group delivers national apple insights by utilising a new infographic
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Ecuador eyes new banana market
ProEcuador has launched a retail campaign for bananas at supermarkets in China
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McDonald's to sell whole citrus in US
Restaurant chain confirms plan to sell Cuties-branded California clementines and reveals it is also testing bananas
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Chile to launch cherry blitz in China
Asoex has outlined details of the extensive cherry marketing campaign it will carry out in its biggest market this season
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Chilean industry takes stock
Plans to create national topfruit committee announced during presentation of Asoex’s State of the Industry address
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Compagnie Fruitiere links with Penguins of Madagascar
Tie-up with Dreamworks film will promote production of Madagascan lychees using competitions and posters
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Paddington plugs SanLucar citrus
London's most famous Peruvian bear and renowned marmalade aficionado has endorsed company's orange packs
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Chinese avocado mission bearing fruit
Mission Produce and Lantao say joint campaign to boost avocado consumption in China has seen a 15 per cent increase in sales since September
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Christmas sprinkled on Greenvale bags
Distinctive All Rounder paper bags updated with a jolly Christmas Greenvale potato on a snowy winter backdrop
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New Rocha export group created
Unifarmers will oversee the marketing of around 40 per cent of Portugal's Rocha pear export volume
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Polish consumers eating more apples
Eat Apples campaign has reportedly contributed to a significant increase in demand, but concerns remain over Idared sales