All Marketing articles – Page 227
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ArticleChina opens doors to all US apple varieties
Breakthrough for Washington apple shippers, as they gear up to market other varieties besides Red Delicious and Golden Delicious to China
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ArticleLa Linea Verde targets UK, Germany and France
The Italian fresh-cut group says it wants to export some of its DimmidiSì range to new European markets this year
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ArticleInterfel whets appetites in Berlin
The creation of a new French restaurant in the French hall of Fruit Logistica offers exhibitors the chance to give their customers a very warm welcome
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ArticleCalifornia plums clinch Australia access
Australia’s counterseasonal stonefruit category to receive a boost this year with the addition of plums to the existing peach and nectarine offer
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ArticleFreshtime sponsors local netball team
Lincolnshire prepared and salad firm has provided Boston West Academy with a new kit for the mixed netball team
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ArticleApple brand in 'win a car' competition
Waitrose customers can win a Honda Jazz car through a promotion held in conjunction with Fruition, owners of the Jazz brand
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ArticlePotato Council should spend less on R&D, says NFUS
Growers have called for potato levy body to switch funding from R&D to promotional activity to boost consumption
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ArticleAFM keeps ball rolling
Following its Big Game promotion, nationwide Fanwich campaign will kick off on 2 February
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ArticleCBBC star unveiled as new 'face' of brassicas
Professional chef Aaron Craze will help with PR activity for the growers' association and its Love Your Greens campaign
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ArticleMoroccan ClemenGold heading for Ireland
First fruit of new Northern Hemisphere season on its way as premium mandarin brand continues to expand
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ArticlePick of the crop
As its production in Uruguay and South Africa continues to grow, Argentina’s San Miguel is rebranding itself as a global expert in citrus
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ArticleInterview: Tattie high
Martyn Fisher meets the owner of Scottish produce firm Stirfresh, which hopes to use a tie-up with a comic book character for its branded range as a springboard to success
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ArticleInterview: Scaling produce ridge with Heritage
Martyn Fisher spoke to Nisa’s Heritage brand manager, Erin May, about the c-store chain’s plans to grow its produce range
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ArticleInterview: Bowling towards the future
Florette’s commercial manager Sandy Sewell chats to Nina Pullman about marketing plans for 2015, the trend for ‘extra convenience’ and the potential for the salad bowls
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ArticleKiku launches branded apple juice
Trademarked apple variety now being used to produce premium juice product, which has made its debut in Germany
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ArticleFlower Sprout to make international debut
The vegetable will be available in a number of European countries from this year
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ArticleCosta Rican banana exports to EU up
Corbana sums up 2014 as a positive year for the export industry in Europe
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ArticleBritish Herbs revamps logo and website
Trade body unveils image makeover in time for annual conference, and says it aims to reach more in the herb supply chain
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ArticleBoldly going where no Opal has been before
Opal apples were included on the fifth operational cargo delivery mission to the International Space Station
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ArticleFlorette unleashes £600k Baby Kale marketing campaign
A £600,000 mixture of digital, print, press and underground advertising to target more than five million on-the-go health-conscious foodies