All Marketing articles – Page 220
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ArticleEarly Breton veg in spotlight
The sixth celebration of early vegetables takes place next month in Brittany, with Prince de Bretagne highlighting their superior flavour
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ArticleBrand refresh and new pack sizes for Florette
Salad giant says move is aimed at 'solving the wastage issue and injecting growth into the leafy prepared salad category.'
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ArticleOscar promotes Chilean origin
France’s Primland has revealed that its Oscar Chile kiwifruit will this season bear the country’s new promotional logo
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ArticleNew juice line puts freshness first
Intermarchè's innovative new branding concept involves printing the precise time of production on its fresh orange juice
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ArticleDisney delight for Freska mangoes
Freska is launching four varieties of Mexican mangoes featuring Disney characters
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ArticleMexico set for bumper mango crop
Empacadoras de Mango de Exportación forecasts that Mexican mango import volumes will be up 10 per cent during the second quarter
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ArticleDole takes Stepping Stones to health
Fresh produce company sponsors Healthyville traveling exhibit for children's museums
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ArticleJaffa aims to educate the nation
Working as part of the Tesco Eat Happy campaign, the citrus brand will be visiting Key Stage 1 and 2 children across UK schools
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ArticleSpecial report: A journey through Spalding
Fresh produce businesses around Spalding and Boston are some of the most longstanding and diverse in the country. Nina Pullman takes a tour
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AnalysisAnalysis: Global stonefruit round-up
New marketing deals in Italy, export increases from Chile and Chinese R&D. FPJ rounds up the global stonefruit stories
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ArticleYes Peas! looks to expand reach
The campaign for British pea growers is now in its tenth year, but is looking to target more digitally-savvy consumers
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ArticleAustralian promotion for South East Asia
Victorian Government launches new campaign focused on grape, stonefruit and pipfruit exports
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ArticleRed Tractor scheme operator on the hunt for new chairman
David Gregory will be standing down later this year having completed the maximum six years’ service allowed at AFS
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ArticlePink Lady supports Pride events
The apple brand is getting behind the UK’s gay and lesbian community with its involvement in Pride events in 2015
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ArticleUSA Pears hosts culinary competition
Canadian students to compete in Montreal for the national grand prize
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ArticleNZ agriculture players join forces in China
Former New Zealand trade commissioner Kevin Parish appointed as GM of Shanghai-based collaboration between the country’s primary sectors
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ArticlePromotions don’t stop for Flandria
Flandria’s marketing campaigns are seen widely on TV and online, but it is the brand’s efforts in-store that could prove most crucial
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ArticleGiumarra debuts eat brighter! Fairtrade spring grapes
Mexican green, red and black seedless grapes will be available until July
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ArticleAFM reveals Hispanic spokesperson
The Avocados from Mexico campaign gains chef Maggie Jimenez as its spokesperson
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ArticleIt's no mirage: Loch Ness beer using local berries launched
The Berry LochNESS beer uses blackberries from the region famed for its mythical monster