All Marketing articles – Page 219
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Vining pea sector gains first-ever conference
First event will be held this November with talks on marketing, R&D and future trends in the sector
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Produce firms in 'inspiring' stock exchange honour
Range of firms who work in fruit and veg included on the London Stock Exchange's 1,000 Companies To Inspire Britain 2015 list
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Tesco to sell collagen-rich juice
Backed by Spanish group AMC and skincare brand Natura Bissé, healthy juice range Beauty & Go is going mainstream
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Greenvale tokens drive volume and value growth
Unit sales have increased by 36.2 per cent year-on-year, and value sales are up by 18.1 per cent y-o-y thanks to 'Potatokens'
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Mr Broko supplier lauded
Award from Murcian Chamber of Commerce recognises company’s success in boosting region’s broccoli exports
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Growers demand EU action to avoid repeat of 2014 crisis
Raising consumption and negotiating new export markets are key to improving industry’s fortunes
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Mexican berry boost in China
New agreement with CAWA will reinforce promotion and certification efforts in the Asian country
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Boost for Aussie veggies in Asia
Horticulture Innovation Australia has shortlisted innovations to boost Australian vegetable exports to Asia
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Top four ‘have enough shoppers’
Major retailers could benefit from smaller ranges in discounters as consumers finish shop elsewhere, FPJ Live delegates hear
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Discipline key to selling India abroad
Indian produce firms must take a disciplined approach to build brand reputation abroad
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Funding boost for European apples
Joint promotional campaign led by France and Italy will run for three more years, supported by a budget of €5.6m
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Chile cranks up nut promotions in Asia
South Korea and China are the focus of this season’s marketing campaign
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Chilean prunes build UK presence
Efforts to reinforce Prunes from Chile brand in this key market are paying off, body says
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Vidalia onion campaign to kick off
Georgia-based Vidalia Onion Committee Announces Start Date and Marketing Campaign for 2015
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UK salad market warms up
As the mercury climbs higher, Martyn Fisher spoke with some of the key players in the UK salad industry
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Seed firms gear up for kale growth
The ever-increasing demand for kale is bringing challenges and opportunities
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Potato Council and Bord Bia win £1.6m EU funding
A new three-year campaign, entitled Potato Potential, has secured £1.6m from the EU to promote versatility of potatoes
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Ex-Melinda boss tells Italy's pear trade to unite
Luca Granata announces launch of new company Pera, which aims to consolidate Italian pear supply under a single brand
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USA Pears lands NAMA award
Pop-up restaurant concept, utilised at 2014 FEAST Portland, recognised by National Agri-Marketing Association
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EC releases €130m in marketing grants
New funding has been awarded to 41 marketing campaigns, with an emphasis on programmes outside of the EU