All Marketing articles – Page 213
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Queenslanders give colour a spin
The Queensland government has launched a campaign to get Australians eating more fruit and vegetables
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Sun World launches new website
Sun World International has launched a consumer website with grape recipes, how to guides and more
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Peelable banana label for Unifrutti
Japanese design studio Nendo has created an innovative peelable banana label for Unifrutti Japan’s shiawase banana
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Raspberry sales up 16 per cent
British raspberry volumes are expected to be up 31 per cent on 2014, while sales reached £183 million for the last year
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Welsh growers gain new campaign
A new logo and networking database will promote Welsh growers, as industry initiative Horticulture Wales comes to an end
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Sumo mandarins tackle bullying in new campaign
Freshmax are featuring Sumo citrus mandarins in a new televised campaign to tackle bullying in Australia
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Spar parent company helps kids grow their own veg
Thirty volunteers from across Blakemore’s head office and six company-owned Spar stores created an outdoor allotment area
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Baby kiwi Nergi to launch in UK
Mini kiwiberry Nergi is gearing up for its first-ever UK season amid a raft of marketing activities and tasting days
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Impressive growth for Italian retail club
Masters of Fruit, a joint venture involving Dole, Marlene and Valfrutta, now has a thousand greengrocer members
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Australian Fremonts launched in India
Celebrities draw added attention to launch event in Mumbai, with suppliers encouraged by market’s potential
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Apple supplier SFT joins Apofruit Italia
Former member of La Trentina consortium now set to sell large volume of organic apples through leading Italian marketer
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Special report: Zespri goes for gold in UK
In the second report on the NZ market, Zespri has big ambitions for its yellow-flesh kiwi SunGold in the UK, starting with an extensive marketing programme for the 2015 season
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Special report: New Zealand apples seek UK success
In the first of a two-part special report on the New Zealand market, Matt Jones reports that NZ apples remain in high demand across the UK
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Belgium 'rediscovers' UK market
Belgium has been a major supplier of fruit and veg to the UK for many years, but while that has waned somewhat, it is coming back strong
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Asiafruit: boost your business in Asia
Bumper issue previews Asia Fruit Logistica and Asiafruit Congress, plus features key import products and Asian markets
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Table grapes see robust growth
It’s been a ticker-tape quarter for the grape category, with both volume and value sales growth. Meanwhile, fringe import nations are stepping up their UK supply
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Interview: Branston plans to beat the beige
Branston’s new MD is on a mission to boost potato consumption and get shoppers to see past the ‘wall of beige’. Michael Barker paid him a visit
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Sales surge for South African sharon fruit
The country has doubled its shipments to the US and is poised to sell more than 1,000 tonnes at home for the first time
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Scottish growers celebrated through Berry Trail
A new Berry Food Trail promotes Scottish berry growers to visitors and locals as part of Scotland’s Year of Food & Drink
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Good year for citrus PGI
Label’s managing director says excellent quality translated into satisfactory prices for most varieties