All Marketing articles – Page 211
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Imports plug brassica supply gaps
A recent cauliflower and broccoli shortage from key UK regions has seen suppliers look abroad, while beans are also tight
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HLB unveils organic Formosas
US launch of Mexican-grown papayas comes in response to rising consumer demand for organic, non-GMO products
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Sainsbury’s tops English apple sales
Retailer sold more English apples and pears than any other retailer and said Gala remains top-selling apple variety
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Attractive market for Argentine lemons
Buoyant markets go some way in compensating for this season’s lower volume
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HIA establish Pool 2 funds
Australian grower-owned organisation hoping to attract co-investors with new funding model
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Follow Aldi’s lead and sign pledge, retailers told
It is ‘imperative’ that other retailers sign the NFU’s fruit and veg pledge and fund promotions in produce, the BGA has said
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NFU calls for government help with retail practices
UK farming unions want government intervention in ensuring longer contracts, fairer risk management and better labelling
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Sun World licenses grape marketers
Group appoints four South American table grape specialists to grow proprietary seedless grapes
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Date Night helped develop Tenderstem 'personality
New marketing campaign for Tenderstem has had 'direct impact' on sales rise of 17 per cent for the year-to-date
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First-ever National Blueberry Day launches
BerryWorld-organised promotion day will focus on consumer engagement and recipe ideas through social media
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'Theatre' still important for fresh produce marketers
Andy Macdonald, MD of Coregeo: 'Point of purchase marketing needs to evolve in the fresh category'
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Thai retailers cut food prices
Tesco Lotus and 7-Eleven have launched promotional campaigns to counter declining sales in Thailand
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Goatham’s apple bobbing brightens up SportFest
Company made first appearance at family sports festival, along with sporting stars such as Will Greenwood and John Barnes
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Name change for NY Apple Growers
Organisation changes its name to Crunch Time Apple Growers to stand out from the crowd
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Good prospects for Argentine pecans
Planted area is set to climb from 6,000ha to 15,000ha within a decade
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Malaysia gets a taste of Pakistani mangoes
The Pakistan High Commission has launched a ‘festival of mangoes’ at Malaysian retailers
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Ecuador set for mango contraction
Volumes expected to fall by around a third in 2015/16 as temperatures rise says Fundación Mango
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New Zealand avocados on the march
NZ Avocado's Jen Scoular says that collaboration is paying off for the industry
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SunGold campaign heats up in Thailand
Thai importer Vachamon says its hands-on approach to promoting Zespri’s new SunGold variety has produced impressive results
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