All Marketing articles – Page 198
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New product and design for Mack Premium brand
Avocados will now join bananas in the range, which it is hoped will be taken up a level by the new man in charge of Mack Wholesale
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Aussie Farmers Direct refreshes look
Australian fresh food home delivery company has revamped its branding as competition heats up
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New director of marketing for Greenvale
Leon Mundey has been promoted to board of potato and flower supplier with responsibility for all Greenvale marketing
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US sweet potatoes see European growth
Promotional body says exports rose by 35 per cent during last year with purchasing frequency rising by 183 per cent
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Apple group signs global deal for EverCrisp
International Pome Fruit Alliance seals approval to trial Fuji-Honeycrisp cross worldwide outside of US
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Halls rides avo wave
Subtropical fruit leader saw “staggering growth” in demand for its number one product in 2015, with momentum expected to continue
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Lidl UK makes 100% ethical banana pledge
The discount retailer is in the process of switching its sourcing of bananas across entirely to Rainforest Alliance and Fairtrade farms
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South Africa’s export plan
South Africa must balance emerging markets in Africa with traditional import destinations, writes Promar’s John Giles
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G’s eyes Gulf potential
G’s is following up its success in Europe, Australia and the US by exploring the opportunities in the Gulf for its O’live organic salads and Love Beets beetroot range
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Finlays Fresh Produce renamed Flamingo Produce
Move follows on from the sale of Finlays Horticulture Investments and its subsidiary businesses to an affiliate of Sun European Partners
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A fresh perspective from the A-list
Is celebrity culture leading the trends for tomorrow’s fresh produce fashion? Liz Parry investigates
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Potatoes 'need thicker skin'
Pressure from other carbs and retailers consolidating their supply bases are making life tough in potatoes, but work is ongoing to boost the category’s resilience
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FLIA 2016 nominee: Outspan Sam
From South African fresh produce giant Capespan comes an educational character with a fun twist
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Japan: sweet and seedless in demand
Importers see plenty of potential for Australian table grapes to take off in Japan
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Delizzimo strawberries head for chef's table
Grown exclusively from seeds, the new Dutch variety is making a name for itself, especially in the restaurant sector
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Mollar de Elche pomegranates to get PDO
Geographical indicator covers around 90 per cent of Spanish production of the pomegranate variety
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Guatemala launches new trade association
GPTA will present a united front to enhance production and export of Guatemalan fruits and vegetables
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Australian cherries on show
Tasting event in Seoul helps generate more exposure for offering in South Korea
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Cuties back on the McDonald's menu
Fast food restaurant brings back mandarin as a fresh fruit option, both with Happy Meals and individually
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Agricoper: new grape varieties essential
One of Italy's leading grape exporters continues to invest in new varieties in order to satisfy international consumer demand