All Marketing articles – Page 188
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Article
Prepared in line for more growth
The prepared category is soaring, aided by the fact that it suits 2016 UK’s hectic lifestyle generation, but price is still giving headaches to those at the sharp end
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Analysis
Opinion: How to do fresh like Leicester City FC
Marketing specialist and MD of RED Communications, Dom Weaver, explains how to market fresh produce like the Foxes
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Article
Zespri targets North American growth
In addition to extended distribution of key varieties, the kiwifruit giant will open an office in Orange County
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Article
Greek kiwifruit makes inroads in Canada
Premium European Kiwi marketing campaign debuted at SIAL Canada
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Article
The Co-op unveils new ‘heritage’ identity
Convenience retailer has brought back its historic clover leaf logo and unveiled five-year plan with focus on Fairtrade and Co-op membership
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Article
Apal kicks off Hailstorm Heroes
Industry body Apple and Pear Australia has launched its campaign to support pear growers affected by last year’s hailstorms
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Article
Fruitnet Marketing Review: May 2016
A round-up of eye-catching projects from the world of fresh produce advertising and branding during the past month
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Article
Jazz strikes chord with Swiss public
Consumers polled during retail show BEA picked out the variety as their favourite, followed by Braeburn and Pink Lady
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Article
Fyffes backs Seafarers campaign
Seafarers UK launches campaign to raise maritime awareness in primary schools
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Article
Zespri prepares for North American onslaught
Marketer anticipates major volume growth this year in response to strengthening consumer demand
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Article
Mango superfruit status probed
NMB says there is a growing body of evidence that regular consumption can protect against major illnesses
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Article
Marketer of the Year Award 2016: Winner Announced
Matthew Crouch of Freshmax Australia wins the PMA-Produce Plus Marketer of the Award 2016 for the ‘Sumo Citrus’ brand awareness marketing campaign
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Article
British Tomato Week kicks off with chef school
Ahead of the peak British tomato season, the industry linked up with chefs at Le Cordon Bleu and House of Commons
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Article
British asparagus crop plays catch up
The British asparagus crop has been hit by cold temperatures in recent weeks but demand remains strong
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Article
Sutton Seeds backs school curry campaign
Seed supplier is supplying schools with seeds in a new campaign to encourage schoolchildren to learn about global food
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Article
Cyprus' biggest fresh produce co-op 'under investigation'
Sedigep, which is known for its citrus and potato exports, is reported to have sustained millions of euros in damage
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Article
Chilean grapes go large in Korea
Extensive retail campaign seeking to reinforce Chile's position as the leading supplier of table grapes
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Video
Video: Carrefour City, France
Chris White visits the Avignon branch of Carrefour City, an urban convenience chain developed by France’s largest food retailer
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Article
New TV show promotes California grapes
Ellie’s Real Good Food will feature California grapes adverts in every episode
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Article
Hort Innovation launches mushroom campaign
Horticulture Innovation Australia has worked with Elevencom to create the Australian mushroom industry's largest campaign to-date