All Marketing articles – Page 187
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ArticleInterview: Zespri's brand plans
Zespri marketing manager for Europe, Nele Moorthamers, talks to Nina Pullman about why the company has identified the UK as a growth market
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ArticleInterfel launches new-look Fête
The Fête des Fruits et Légumes Frais, which takes place across France from 10 June, aims to give the sector an even more Fraîch’attitude
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ArticleFrench trade body launches nationwide campaign
Interfel's festival of fresh fruit and vegetable will see picnics and treasure hunts in major cities, towns and villages across France
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ArticleSanLucar chills with the kids
The company’s latest movie tie-in features characters from fifth Ice Age film on fruit packs in Austria and Germany
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ArticlePotato marketer launches new processing division
Pride of Anglia Growers is a new division of East Anglia potato grower and marketer AKP Group
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ArticleCampaign targets lunchtimes as berry production soars
Lunchtime Walkabout campaign urges workers to take a break from the office, go for a walk and eat some healthier food
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ArticleM&S releases new avocado smoothie
The latest from the long line of avocado spin-off products features as part of a brand with Rio Olympics overtones
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ArticleTaste of Aus for Japanese chefs
Austrade has led a delegation of Japanese chefs to vineyards, farms and Melbourne’s Queen Victoria Market to highlight Australia’s premium produce
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ArticlePret opens new 'veggie-only' store
Aim of the concept store is to change perceptions, as well as to latch on to a growing trend among consumers
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ArticleUAE delegation sees best of Poland
The study tour was part of the ongoing Bicolored Apples from Europe promotional campaign
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ArticleAussie onions going incognito
Horticulture Innovation Australia has launched a ‘Secret Serve’ campaign to sneak onions into children’s diets
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ArticleJust Avocados exits Avanza
Just Avocados has announced it will exit its joint venture with marketing entity Avanza ahead of the upcoming harvest
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ArticleFreshness from Europe heads to China
The campaign, will be presented at the Fresh Produce Forum China in Chengdu
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ArticleWAC elects new board members
Chelan Fruit’s Dave Robison becomes new chairman, replacing Brian Alegria
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ArticleMangoes put in solid performance
New report from National Mango Board highlights US sales recovery in 2015
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ArticleG’s hosts organic discussion day
Over 50 representatives from retail, foodservice and processing met at G’s Fresh to discuss growing the organic sector
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ArticleNew website for Marlene apples
Site outlines history of the fruit while offering recipe ideas and news items
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ArticleZespri reports on record-breaking campaign
Marketer saw the biggest-ever total return to growers and record sales volumes for Zespri Green and Zespri SunGold
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ArticleChiquita links up with world-famous Nickelodeon brand
The banana brand is aiming to follow up on its 2015 consumer marketing successes, which helped double the company’s sales figures
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ArticleRegional report: South west powerhouse
Growers and suppliers in south west England are investing in automation, added-value and marketing campaigns. Nina Pullman went to visit