All Marketing articles – Page 178
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Avocados from Mexico lands award
Campaign lands Design of the Times award for its Molcajete Bowl Bin
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Jamming with fruit at Tutu celebration
South African fruit growers and exporters support youth conference in Cape Town to celebrate 85th birthday of Archbishop Desmond Tutu
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Ghoulish gourds hit shelves for Halloween
Morco Fresh has seen the growing popularity of Halloween in Australia offer an opportunity for ghoulish gourds, Mini Jacks and Jack-o’-Lantern carving pumpkins in October
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USA Pears goes spooky for Halloween
Orgainsation partners with Alternative Proteins for 'spooky' October-themed promotion
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Preparing potatoes for the future
Difficult growing conditions look likely to reduce yields, while the rising demand for convenience presents both barriers and opportunities in sales
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NZ Avocado introduces new food star
Ollie the Avocado will grace New Zealand TV commercials and social media as the country’s charming new animated food star
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WAC targets China gains
Washington Apple Commission’s Rebecca Lyons says Tmall Singles Day promotion will be part of bigger push in China this year
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Greek kiwifruit on show in Dubai
As part of the Premium European Kiwi campaign, Greek producer organisations have been promoting their fruit in the UAE, in advance of their participation at WOP Dubai
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Bringing the A game
Asda fresh produce manager Charlie Mills on locking horns with Aldi and revamping the produce category
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Seeka rebrands to reflect diversified business
New Zealand-listed company formerly known as Seeka Kiwifruit Industries has renamed and rebranded to reflect its business evolution
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AC Goatham walks away from English Apples & Pears
Loss of major grower will reduce budget of topfruit trade body, but new CEO insists majority want a ‘unified industry’
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Chile strengthens ties with Chinese airline
China’s aviation trade continues to help Chile’s fruit industry grow its presence in the People's Republic
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Italian kiwifruit company sees red
Origine Group confirms plan to introduce commercial volumes of Sweeki Red kiwifruit from the 2018/19 season onwards
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Pink Lady reflects on 2016 campaign
Link-ups with Gay Star News, CarFest and the London Marathon were part of the Pink Lady roster of 2016 events
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Spanish Persimon volumes to rise by 15 per cent
A dry summer will see volumes rise while Spanish Persimon industry launches new campaign focusing on PDO label
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Asda slashes price of 45 produce lines
Retailer has revealed new price offensive as part of overhaul to challenge Aldi and boost produce sales
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Dole to sell Star Wars fresh produce
The group has signed a major deal to feature a number of Disney characters in its fruit and vegetable marketing
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Caprabo celebrates World F&V Day
Supermarket’s free fruit for kids initiative forms part of its healthy eating programme
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NC sweet potato industry ‘assessing’ Matthew impact
Growers in North Carolina remain optimistic about sweet potato crop despite flooding from Hurricane Matthew
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Kaki boom showing no sign of slowdown
Spain’s biggest producer says promotions are the key to unlocking consumer demand