All Marketing articles – Page 139
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ArticleVietnamese consumers Cherish new apple
New Zealand-grown variety finds favour on the back of first commercial harvest
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ArticleA direct approach
It’s a new era for Colombia’s banana growers, who see opportunities in supplying customers directly for the first time
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Article
China in their hands
British companies are increasingly opening up to opportunities in the Asian market. Ahead of this year’s Asia Fruit Logistica, FPJ profiles some of the British exhibitors
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ArticleEast is east
Brands, technology and growers are bridging the gap between Europe and Asia, with opportunities for British produce in markets from the Middle East to China to Japan
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ArticleOnline grocery pinned to double share in Asia
IGD predicts that the online grocery channel will double by 2022, making it the fastest growing channel in Asia
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ArticleZespri reveals recipe for success in China
Matt Stilwell of Tomra talks to Kok Hwee Ng, the New Zealand kiwifruit marketer's head of global marketing
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ArticleTenderstem to pop up at food festivals
Foodies at The Great British Food Festival and The Big Feastival can sample the brassica while being serenaded by indie band Dead Blue
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ArticleInterfresh expands blueberry programme
Group is to market Driediger Farms' blueberries as it looks to extend its season for the fruit
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ArticleDelhaize delights in Drôles range success
Belgian retailer says it has managed to rescue more than 500 tonnes of previously unsold fresh fruit and vegetables
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ArticleChina keen on tomato specialties
Rijk Zwaan is seeing an increasing growth in popularity for specialist tomato varieties in China
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ArticleOrchard Rd hits the small screen
Gold kiwifruit used in recipes created and showcased by culinary celebrity Justine Schofield
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ArticleLeave room for marketing, says packaging provider
Italian company Sorma Group is poised to return to Asia Fruit Logistica in Hong Kong as demand in Asia grows
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ArticleT&G Global offers real gold for gold
Weekly prizes and a trip to New Zealand on offer to Australian consumers
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ArticleUK kids unsure about origins of their fruit
A survey by juice brand Honest Kids shows a large proportion of Britain's children don't know where a variety of fruit comes from
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ArticleAwarding New Zealand’s best
Tony Fissette and Peter McBride have received high accolades for their achievements in horticulture
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ArticleStar quality key to Rainier success
A delicate, thin-skinned rarity, the limited-edition cherry is enjoying its moment in the supermarket spotlight
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ArticlePink Lady prepares new packaging
Pink Lady Europe is developing new packaging designs tailored to specific seasonal events and national holidays to strengthen awareness of the brand
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ArticleJingold ready to roll out red kiwifruit
Company says it is preparing to step up its marketing efforts in Asia with a broader range of products this coming season
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ArticleFull launch for Sweet & Sunny
The Greenery's branded soft fruit range aims to repeat success of Spanish strawberry trial for five different products
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ArticleAnecoop calls for “orderly growth” in Asia
The company says more effective promotions are needed to raise awareness of Spanish citrus in China