All Marketing articles – Page 119
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ArticleJingold brings new varieties to Asia
Kiwifruit consortium has put varietal innovation at the heart of its commercial strategy as its international business grows
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ArticleOrigine builds on firm foundations
With most of its Sweeki-branded kiwifruit sold in Asia, the Italian group is targeting further growth this coming season
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ArticleHealth trend keeps lettuce loved
Rijk Zwaan has a lettuce leaf for every sandwich, as the group taps into the health trend in on-the-go snacking
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ArticlePositive first impressions for new apple Yello
Initial consumer reaction to one of Europe's newest club varieties has apparently been extremely positive
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ArticleLords hits back at veggie burger claim
Lords committee opposes EU proposals to ban use of the words 'burgers' and 'sausages' in relation to meat-free products
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ArticleBehind the curve but on the up
Italy’s appetite for avocados is yet to match that of its northern European neighbours, but there are signs of growth
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ArticleIndia’s retail landscape is evolving
India’s rapid economic growth prompts retailers to rethink their relationship with consumers as new trends emerge.
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ArticleSainsbury's tests plastic-free loose produce
Trials in two stores will replace single-use plastics with drawstring recyclable bags and customers' own containers
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ArticleIndian growers rally for change
Grape growers in Maharashtra join forces to fight market inequality
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ArticlePink Lady gives away dance lessons in Pride promo
Co-op shoppers given chance to win £1,000 worth of dance lessons in sticker promotion with Gay Star News
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ArticleZespri gives consumers the kiwi experience
Company looks to promote SunGold kiwifruit brand at events, supported by retailer and supplier campaigns
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ArticleChilean kiwifruit makes Indian inroads
A new promotional campaign is part of a wider push from the Chilean kiwifruit industry into the Indian market
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ArticleAlanar cherries get taste recognition
Turkish exporter Alanar has been certified by the International Taste Institute for the superior flavour of its cherries
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ArticleSyngenta to showcase sustainable veg
The company's Fields of Innovation event will demonstrate new variety innovation that meets sustainability challenges
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ArticleBreaking Bud and the science of marketing
With an impressive track record in creating and transforming the fortunes of fresh produce brands, Dorian Perry has big plans for the future. Tommy Leighton reports
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ArticleBreaking Bud and the science of marketing
With an impressive track record in creating and transforming the fortunes of fresh produce brands, Dorian Perry has big plans for the future. Tommy Leighton reports
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ArticleGiumarra increases persimmon volumes
Group will unveil its #DoYouFuyu marketing programme at The FPFC Expo in Anaheim
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ArticleEAP expects “great” 2019 apple crop
Trade body says orchard investment will contribute to a stellar crop as it targets increased market share for British apples
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ArticleStonefruit group tries to woo growers
Consortium promoting Romagna PGI peaches and nectarines seeks to defend position as it ramps up marketing campaign
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ArticleVietnamese province launches veg brand
NZ-backed development project unveils La Lanh range of sustainably sourced produce at Big C store in Qui Nhon