The South Africa-based avocado leader has expanded its footprint into Japan, India and China
Westfalia Fruit has announced a ”significant milestone” as it expands its avocado footprint into three major Asian markets, Japan, India and China.
The company said the achievement spoke back to its commitment to innovation and sustainability, “positioning South African avocados as premium produce in high-potential regions”.
In a statement, it commended the recent agreement between South Africa and Japan, which it said paved the way for the export of South African avocados to the East Asian nation.
The visit encouraged stronger economic relations, Westfalia noted, which resulted in Japan receiving its first consignment of South African avocados, marking ”a new chapter in trade relations between the two countries”.
Westfalia also expresses its gratitude to the government for facilitating the opening of critical markets .
”This support not only benefits the company but strengthens South Africa’s agricultural export potential, helping Westfalia bring its premium produce to markets efficiently and securely,” it stated.
The successful entry into Japan follows the recent lifting of the ban on Hass avocados, a significant development for South African exporters.
The agreed-upon protocol requires cold treatment of 2°C for 19 days.
Indian first, Chinese expansion
Earlier this year, Westfalia Fruit achieved what it called a ”groundbreaking moment” by sending its first shipment of avocados to India.
The finalisation of a phytosanitary agreement between South Africa and India marked the culmination of many years of dedicated work to access what is a potentially lucrative market.
India presented a ”substantial opportunity” for South African avocado growers, it said, especially during the May to August period when South American producers typically dominated the market with large volumes of avocados.
With this new access, South African exporters now offered a competitive alternative, supplying large-sized avocados to Indian consumers during a key window.
In addition to its entry into Japan and India, Westfalia Fruit expanded its presence in the Chinese market last year, further enhancing its export portfolio.
The company said it had established itself as a trusted supplier of high-quality produce in China, offering not only avocados but a range of fruits.
Growing opportunities
Graham Young, COO of Westfalia Fruit, expressed enthusiasm for the growing opportunities in Asia.
“The expansion into these diverse Asian markets represents significant growth potential for the South African avocado industry,” he explained. ”We are not only introducing our sustainably grown, premium-quality avocados to new consumers but also creating lasting economic opportunities for our growers.”
Young further highlighted that the market openings presented Westfalia with the chance to showcase the ”unique flavour profiles and exceptional quality” of South African avocados.
“Our commitment to innovation and sustainability drives us to deliver the best possible produce to our customers, and we are thrilled to bring our avocados to Asia’s dynamic markets,” he noted.
These new markets offered exciting export opportunities while building relationships that could benefit the broader agricultural sector through knowledge exchange and innovation, he said.
“The South African avocado industry is now positioned at a unique juncture, with new and growing markets set to shape the future trajectory of the industry,” Young added.
