Dr Nizar Haddad joins the fresh produce group to drive innovation and enhance operational efficiency

Fresh Del Monte Produce has announced the appointment of Dr Nizar Haddad as director of innovation and business development

Dr Nizar Haddad

Dr Nizar Haddad

Haddad will also take up the role of general manager of De l’Ora Bio, a Fresh Del Monte-led partnership with Vellsam Materias Bioactivas, which recently opened a biofertiliser plant in Kenya to maximise the use of Del Monte’s pineapple byproducts.

According to the group, Haddad’s appointment represented a ”significant step” in its ongoing efforts to enhance operational efficiency and product innovation.

Under his leadership, De l’Ora Bio will focus on converting pineapple byproducts from Fresh Del Monte’s operations into high-quality biofertilisers, contributing to the company’s broader goals of reducing waste and improving resource utilisation.

In addition to that role, Haddad will explore new opportunities for Del Monte to continue evolving its agricultural practices.

Del Monte outlined that his aim is to ensure that it remains at the forefront of industry innovation, ”setting new standards for agricultural excellence and operational effectiveness”.

“We are pleased to welcome Dr Haddad to the Fresh Del Monte family,” said Mohammad Abu-Ghazaleh, chairman and CEO of Fresh Del Monte.

”His unparalleled expertise in agricultural innovation and his passion for sustainable development make him a valuable addition to our team.

“Dr Haddad embodies the innovative spirit that drives our organisation, and I believe that under his leadership and with his expertise, we will continue to break new ground in sustainable agriculture,” he added.