All articles by FPJ Staff – Page 241
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Spain tops the tree
Spain may be in the throes of one of its worst citrus seasons on record, but trade organisation Intercitrus is keeping its eye on the ball in terms of longer term citrus promotion. Association president Juan Vicente Safont explains.
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Juice loses innocence
While citrus juice has long been a staple of the modern diet, the ever-increasing market for exotic juice combinations could be stealing the limelight from the faithful orange and grapefruit. In addition, with health specialists having set juice as the latest culprit in the global obesity epidemic, juice producers may have to address their marketing strategies, writes Elspeth Waters.
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The $1 billion citrus chance - US$1 billion prize awaits: New markets and long term strategy essential for lemon and lime sector
By John Giles, Divisional Director, Promar International
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Argentina seeks gains in key market
Exporters are raising their game and are hoping the UK market will bring them rich rewards.
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Perfecting the process
While Cuban citrus has not always been associated with premium quality, exports remain stable. However, although some producers have benefited from a combination of luck and investment, others still face additional costs, writes Elspeth Waters.
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Cyprus gains from freedom
Trade in citrus fruit between Cyprus and the European Community was governed by the 1972 December 19 agreement, which established an association between the EC and the Republic of Cyprus. But this all changed when Cyprus joined the EU in May 2004, writes Anabella de Sousa.
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Brazil builds on denomination
The Portuguese, in their sea journeys, brought citrus fruits to Brazil around 1500. The orange adapted well to the Brazilian climate and soil, and centuries later Brazil produces 37 per cent of the world’s oranges and 52 per cent of orange juice. Anabella de Sousa reports on the industry’s development over the last few decades.
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Egypt becomes a hot spot
Egypt is definitely becoming a citrus hot spot in the eyes of some UK importers. Increasing investments in infrastructure and production techniques, and improvements to packaging mean the Egyptian citrus sector is ready to boost its position in European markets, writes Anabella de Sousa.
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Moroccan plans to replant
Investments in re-planting and strategic organisation of the supply calendar is enabling Moroccan producers to raise the country’s profile. However, with the ever-depleting prices offered by the EU, Moroccan supplies to the UK could disappear before long. Elspeth Waters reports.
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UK loss no Greek tragedy
The Greek citrus industry, whose once thriving lemon-growing sector has slid into terminal decline, has all but given up on the UK market. Tony Leighton reports.
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Turks look east
Over the past few seasons, a large portion of the Turkish citrus sector has refocused its export campaigns to cash-paying eastern Europe markets, writes Anabella de Sousa. The production volumes continue to grow to meet both foreign and local demand. But what role does the UK market play?
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Italian reinvention
Citrus production in Italy is facing tough times. The popularity of large parts of the Italian offer is apparently fading on the domestic market and there are plenty of other countries in the Mediterranean Basin with competitive citrus-growing industries all too eager to fill the gap. Kathy Hammond reports.
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Uruguayan marketers run the gauntlet
Shippers are excited about prospects in key export markets and are busy fine tuning their operations.
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Tesco wins over Ireland
Tesco’s move to Ireland in the late 1990s was initially looked upon with suspicion and fear by the Irish fresh produce sector, but since then, the retailer has managed to win the hearts and minds of growers through it straightforward and innovative approach. Ed Bedington spoke to two suppliers who have been with the retailer from the start.
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Theatrical theme for florists
With the main flower-orientated occasions occurring in February and March, spring is generally considered the time for major promotion within the industry. However, for some organisations this short period is but a small part of a year-long drive to increase the profile and profits of the florist trade, writes Elspeth Waters.
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Plant health no joke for UK importers
Defra’s Plant Health Division will implement the amended European plant health regime from April 1, 2005, but