Already a massive consumer market for global suppliers, China is becoming even more competitive as a producer and exporter – and it’s beginning to shake up the Asia trade

Asia Fruit Logistica is back! And it’s bigger than ever…brimming with fresh insights, innovations and business opportunities.

At the show, which takes place in Hong Kong on 4-6 September, you can pick up latest edition of Asiafruit Magazine. It offers the most comprehensive preview to the premier event on Asia’s fresh produce trade calendar, and it is a publication jam-packed with exciting industry news and developments.

China – once again the largest-single exhibiting country at Asia Fruit Logistica – remains the driving force in Asia’s fresh produce business.

Already a massive consumer market for global suppliers, China is becoming even more competitive as a producer and exporter – and it’s beginning to shake up the Asia trade, as the market focus in our latest issue shows.

Historically, China’s inroads into export markets were driven primarily by price. Now advances in quality, growing technology and diversification into newer fruit varieties are powering a new era of expansion.

China’s efforts to embrace protected fruit varieties will only accelerate this growth and development in future, as our magazine’s insightful report from Bloom Fresh’s David Smith details.

While all this has far-reaching implications for global suppliers to Asia, market opportunities still abound across the region. Despite the downturn in China’s economy, consumers’ appetite and enthusiasm for fresh produce have not diminished.

On the contrary, new trends in consumption are emerging all the time, as Trendforsee’s Clark Xiao outlines on p32 of our July/August edition. Marketers must stay abreast and tailor their brand strategies to capitalise.

Innovation is key to realising the market opportunities in Asia, and there are plenty of cutting-edge developments covered in this issue.

Take in the range of exciting brands and varieties profiled across our features. Read about the landmark investments in ports and logistics infrastructure, the groundbreaking grading and packaging technologies, and the breakthroughs in breeding.

It all underlines the magnitude of the market potential. There’s so much to share, discover and discuss, and Asiafruit creates the forum at Asiafruit Knowledge Centre, our brand-new, all-in-one content hub at Asia Fruit Logistica.

We look forward to seeing you there…

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