MEET THE SPONSORS

Goodfarmer Foods Holding (Group) Co is a leading player in China’s fresh food business. Established in 2002 and headquartered in Shanghai, Goodfarmer specialises in importing and exporting fruit and vegetables, with bananas being its primary product. The business has grown to add meat, beverages and snack foods to its range, and it now represents various international brands. Goodfarmer offers a full range of services, including sourcing, processing, storage, logistics, and distribution of fresh food products worldwide.

Goodfarmer Fruits is committed to delivering top-quality fruit to mid-to-high-end customers across the globe. Some 90 per cent of its fruit is marketed under the Goodfarmer brand. It has formed strategic partnerships with more than 270 farms overseas in the Philippines, Ecuador and Costa Rica. Goodfarmer has a multinational network of branches and sourcing centres around the world.

Goodfarmer is dedicated to delivering safe, healthy, and delicious food. Its core values of teamwork, integrity, professionalism, innovation, win-win partnerships, and honour drive the business, and it prioritises consumer demands. Goodfarmer’s ultimate goal is to promote a healthy, high-quality, and happy life for everyone.
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Asia Fruit Logistica is Asia’s leading exhibition for fresh fruit and vegetable marketing. With more than 800 exhibitors from 41 countries in 2019, and some 12,000 buyers and business visitors from over 70 nations, Asia Fruit Logistica attracts the top players in the fresh produce business. Asia Fruit Logistica provides excellent opportunities to meet and do business with key suppliers and customers while developing new ideas to move your business forward. This year, Asia Fruit Logistica is back in Hong Kong on 6-8 September 2023.
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Blue Wale is a leading French apple producer and marketer with 50 years’ experience. The group has 300 fruit growers and 14 fruit cooperatives and it produces some 240,000 tonnes of apples per season. Blue Whale also supplies pears, kiwifruit, plums and grapes, exporting to over 70 countries.
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Costa is a leading Australian grower-packer-marketer, operating across citrus, table grapes, avocados, berries and glasshouse tomatoes. Its farms are strategically located in Australia’s premier growing regions to ensure Costa’s fruit is grown under optimal conditions. This focus delivers excellent quality, taste, flavour and shelf-life, and a reliable supply of product. Costa is Australia’s largest citrus grower with a diverse range of varieties and a scale that affords near year-round supply. It tables grapes are renowned for their high quality, and are harvested with optimum sweetness and superior berry size.
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Del Monte Fresh Produce Company is one of the world’s leading vertically integrated producers, marketers and distributors of fresh and fresh-cut fruit and vegetables. The group is also a leading producer and distributor of prepared fruit and vegetables, juices, beverages, snacks, and desserts in Europe, the Middle East and Africa.
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Fruit Logistica is the world’s leading international trade fair for fresh produce marketing. Held annually in Berlin, Germany, it is the traditional marker of the New Year in the fresh produce business. Fruit Logistica attracts a broad spectrum of exhibiting companies, representing all steps in the value chain from production to point of sale. It offers trade visitors from all over the world the opportunity to gain an overview of the emerging trends, products and technologies in the industry, and forms an excellent platform for establishing and strengthening international contacts. In 2024 Fruit Logistica takes place on 7-9 February in Berlin.
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Joy Wing Mau Fruit Technologies Corporation (JWM) is a leading platform companyin the fruit industry that connects global core fruit resources and provides all-channel professional services. Since its establishment in 1998, JWM has steadfastly pursued its mission of ‘Better Fruit, Better Life’. The company is committed to delivering holistic solutions for clients and driving sustainable development within the fruit industry. Its business encompasses four key areas: variety importation and authorised planting, supply chain services, all-channel distribution, as well as varietal developmentand brand marketing. Throughout its journey, JWM has received significant recognition, including being honoured as National Leading Enterprise in Agricultural Industrialisation and Leading Enterprise in China’s Fruit and Vegetable Industry.
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Pagoda is China’s leading fresh fruit retail chain. Established in 2001 in Shenzhen, the group listed on the Hong Kong Stock Exchange in January 2023. Pagoda is a large-scale enterprise integrating fruit procurement, planting support, post-harvest preservation, logistics storage, brand operation, and retail stores.
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Rijk Zwaan is a vegetable breeding company and develops high-quality vegetable varieties for the professional agri-food sector. It does this through innovative research and product development, led by the needs and tastes of its customers. Rijk Zwaan has more than 1,500 varieties in its assortment, across more than 25 different vegetable crops.
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S&W is now the leading seller and marketer of Sweet 16 pineapples in China and among the top three in North Asia. The brand has gained a strong reputation for its full flavour and exceptional taste. Making the most of the ideal growing conditions in the largest MD2 plantation in Asia, S&W has launched S&W Deluxe Premium pineapples, which have delighted even the most seasoned and loyal consumers.
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Starr Ranch Growers was founded in the heart of Washington’s apple country in 1934. The family-owned and operated company has been a leading fruit grower-packer-marketer for over 85 years. Its organic and conventional apples, pears, cherries and stonefruit are among the very best that nature has to offer.
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The Fresh Connection is a leading global exporter of fresh fruit and vegetables founded almost 30 years ago by Hank Miller. With offices in the US, South Africa, Australia, Mexico, India, Lebanon, and Latin America, the group has dedicated and passionate people working with hundreds of similar-thinking and vendors to suit its customers’ needs. The Fresh Connection exports to six continents across Asia, the Middle East, South and North America, Central America, Europe, Australia, and New Zealand with an unerring focus on trust, reputation, integrity, and dedication.
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Vanguard International is a leading fresh fruit grower-packer-exporter headquartered in the US. Through its farming, grower connections, and superior market knowledge, Vanguard aligns global availability with specific customer needs. Vanguard has offices in China, Malaysia, Taiwan, Indonesia, Peru, Chile, Spain, Italy and South Africa.
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The Washington Apple Commission (WAC) conducts promotions in over 25 global markets to drive consumer demand for high quality apples from Washington State (US). WAC provides promotional support to international retailers, wholesalers and importers with innovative marketing programmes and activities to grow consumer awareness and brand loyalty.
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Wonderful Citrus is the largest integrated grower, shipper and packer of fresh citrus in North America. It harvests a full citrus portfolio of more than 65,000 acres (26,305ha) across California, Texas and Mexico, providing global customers with year-round availability. With over 150 years of collective expertise, Wonderful Citrus uses innovative and sustainable farming practices, has regional packing/loading, and offers a dedicated customer service team, making it a one stop citrus shop.
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Zespri is a grower-owned marketer with the purpose of helping people, communities and the environment thrive through the goodness of kiwifruit. Zespri works with more than 4,000 growers in New Zealand and offshore to provide consumers with delicious Zespri RubyRed, Sungold, Green, Organic Green and Organic SunGold kiwifruit.
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