Frutura CEO David Krause

Frutura moves to crop-specialist model to fuel next phase of growth

2026-07-14T09:17:00+01:00By

Fruitnet speaks with Frutura CEO David Krause about the company’s strategy to focus on in-demand crop categories

  • Frutura moves to crop-specialist model to fuel next phase of growth

Top Stories

Eurofruit_logo1

Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Frutura CEO David Krause

Frutura moves to crop-specialist model to fuel next phase of growth

Fruitnet speaks with Frutura CEO David Krause about the company’s strategy to focus on in-demand crop categories

The UK and Switzerland have signed a Free Trade Agreement

UK-Switzerland FTA to benefit British veg exporters

Broad bean, pea and carrot exports among set to gain from a wide range of new tariff-free access to highly-protected Swiss market

Consignments may be re-routed via Spain, which is likely to cause delays and added costs

SPS changes threaten direct UK-Gibraltar fresh produce exports

Significant costs, delays and distribution are expected as new SPS controls limit direct fresh produce trade between UK and Gibraltar

Lemons

South Africa’s 2026 lemon season navigates rain and geopolitical headwinds

Despite weather-hit harvests and export route disruptions caused by Middle East conflict, the lemon season remains on track to deliver 49.4mn cartons

Panama Disease and Black Sigatoka continue to blight global banana production

Comment: Banana industry should not restrict itself to conventional breeding

Agricultural scientist Professor James Dale considers why gene editing may be the only sensible option to develop a new banana variety with effective disease resistance

Asiafruit_logo1

Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

Generic lettuce vertical farm hydroponic Adobe

FairPrice cuts local vegetable range

Retailer aims to provide best value for customers but the decision clashes with Singaporean domestic production goals

AC-Logistics-warehouse-scaled

AP Moller Capital invests in Philippine cold chain operator AC Logistics

Partnership to accelerate AC Logistics’ growth and strengthen Philippine supply chains

Sekoya Nova blueberries in hand 2026

Fall Creek to spotlight machine-harvestable blueberry breakthrough at field day

Retailers from North America, Chile, and Northern Europe, Fall Creek Collection growers and Sekoya programme licensees to attend Fall Creek’s first global high-chill field and forum in Oregon

Fresh_produce_Journal_logo1

Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

The UK and Switzerland have signed a Free Trade Agreement

UK-Switzerland FTA to benefit British veg exporters

Broad bean, pea and carrot exports among set to gain from a wide range of new tariff-free access to highly-protected Swiss market

The pact will help food businesses eliminate unnecessary plastic packaging

Tesco and M&S bosses to chair Industry Expert Groups in UK Packaging Pact

UK Packaging Pact appoints five new industry leaders to head focus groups as part of pact to transform UK packaging system 

Consignments may be re-routed via Spain, which is likely to cause delays and added costs

SPS changes threaten direct UK-Gibraltar fresh produce exports

Significant costs, delays and distribution are expected as new SPS controls limit direct fresh produce trade between UK and Gibraltar

Produce_Plus_logo1

Produce Plus – For fresh produce marketing in Australia and New Zealand

GEN Pineapples AdobeStock_423686201

Australian pineapple industry showcases the future of farming

Annuel Pineapple Field Days event comes to Hervey Bay from 30 – 31 July

260713 WSI Cargo Landing 10 Western Sydney International Airport

Cargo trials begin at new Western Sydney airport

New airport prepares for the opening of its 24-hour, state-of-the-art cargo hub