A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.
A consumer-centric approach drives fresh produce marketing success
- Previous
- Next
Top Stories
Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.
Kikokà pursues continued expansion with new appointment
Kiwifruit consortium ramps up production and names Alberto Raviolo as its sales director, to lead next phase of commercial growth
Analysis: Apple softening, lemon floors drop, and the systemic toll of the South African season
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Modal Group launches rail link between Dunkirk and Lyon
Modal Group has introduced a new multi-client rail connection between Dunkirk and Lyon, complete with refrigerated transport options
Unifrutti strengthens Latin American and global farming leadership team
Juan Pablo Casas joins as head of Latin America, Javier Martinez promoted to the newly created role of group head of farming
The hidden price of sustainable bananas
Emerson Aguirre Medina, executive president of Colombian banana association Augura, makes the case for the economic sustainability of bananas
- Previous
- Next
Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia
A consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness.
CDFA hosts fresh fruit importers from Mexico
Delegation visited various orchards and packing operations and took part in educational programming on food safety and post-harvest handling
Comment: What killed Korea’s pomegranate trade? And why convenience alone won’t bring it back
Korea’s pomegranate imports have plummeted in the last decade. Hyojun Kim unpacks some of the causes and outlines what it will take for a comeback
More Asiafruit News
- Previous
- Next
Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895
Defra approves gene-edited non-browning bananas
Norwich-based agri-biotech company Tropic uses CRISPR-Cas9 technology to reduce polyphenol oxidase in bananas, bringing potential to reduce food waste
UK eyes Zimbabwe fresh produce opportunities
A government-funded trade mission is bringing UK fresh produce buyers face-to-face with Zimbabwean growers
£65mn of SFI soil data was not collected, FOI reveals
Despite three years of investment, results of SFI soil assessments were never collected, missing major opportunity to build clearer picture of British soil
- Previous
- Next
Produce Plus – For fresh produce marketing in Australia and New Zealand
Banana Gym Pass campaign returns for third year
National Banana day campaign sees Australian Bananas team up with over 900 gyms across Australia
NZ grower backs end of ‘archaic’ kiwifruit export monopoly
John Bostock targets new production of yellow-fleshed variety in Australia, Chile, and South Africa after securing Southern Hemisphere licence
- Previous
- Next
