Jiunn Shih Driscolls

Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?

2026-09-04T11:02:00+01:00

Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm

  • Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?

Top Stories

Eurofruit_logo1

Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Jiunn Shih Driscolls

Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?

Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm

Dole Europe Minecraft collaboration

From the fruit aisle to the pixel world – Dole brings pineapple into play

Dole partners with Minecraft and Hamburg sports clubs to promote fresh fruit and healthy lifestyles

Spain flag money stacked Adobe Stock

Spain’s non-EU fresh produce imports climb in H1 2026

Industry body Fepex again highlights a growing reliance on third-country suppliers, led by Morocco, Peru and Costa Rica

Jose Antonio Garcia

Comment: The EU must fix its citrus import model

Trade policy must not protect Dutch and South Africans at expense of Spanish farmers, says José Antonio García

The association have taken over the UK’s largest billboard to mark the beginning of Organic September

Fewer than half of UK consumers trust food labels

Half of shoppers say organic label would make them trust a product more, as organic sales continue to climb

Asiafruit_logo1

Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

OZblu Zimbabwean blueberries

Zimbabwean OZblu blueberries make landmark debut in China

United Exports hails arrival as major milestone in development of year-round, premium supply into key growth market

Carlo Magni (centre) speaking in the opening session of Asia Fruit Knowledge centre programme

Health and digitalisation trends drive Asia’s evolving consumer landscape

New data reveals key opportunities for fresh produce marketers targeting consumers across Indonesia, China, Thailand and Vietnam

Sekoya Pop

Sekoya looks to extend premium blueberry supply across China

From low chill to high chill, Sekoya sees potential to serve more of China’s domestic blueberry season

Fresh_produce_Journal_logo1

Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Jiunn Shih Driscolls

Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?

Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm

Morrisons offer 5p Disney-themed fruit for children

Retailer offers 95 per cent saving for children’s fruit as they return to school 

Rainfall helps UK brassicas recover after ‘disastrous’ summer

More favourable conditions are helping growers reduce imports from Europe, but a full recovery remains out of reach

Produce_Plus_logo1

Produce Plus – For fresh produce marketing in Australia and New Zealand

Jiunn Shih Driscolls

Exclusive: What’s up with Driscoll’s, the world’s biggest berry brand?

Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm

Asia Fruit Award winners

Asia Fruit Awards 2026 winners announced

Zespri, Freco International, Tops/Central Food Retail and Goodfarmer receive the 2026 Asia Fruit Awards