A flash mob of bananas appeared in the middle of Pioneer Court in downtown Chicago last week to help promote the fifth annual Del Monte 'Go Bananas!' Halloween Costume Giveaway.
As part of the flash mob, over thirty-five bananas performed a choreographed dance and handed out bananas and discount coupons to the surrounding spectators.
Every year, the US-based fresh produce giant hosts the 'Go Bananas!' Halloween promotion to encourage healthy eating during the Halloween holiday and promote Del Monte premium bananas as alternatives to traditional Halloween treats.
The promotion gives consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities.
The contest randomly awards a banana costume to 1,000 Del Monte banana fans who enter online. Fans who want to increase their chances of winning can obtain 5 additional entries by submitting a photo of themselves as a banana using the template provided on the website.
“We are thrilled to bring the Go Bananas Halloween promotion back for its fifth year,” said Dennis Christou, vice-president of marketing for North America. “Consumers of all ages love dressing up as bananas and it is a great way of promoting healthy Halloween treats. This year, we wanted to create even more excitement around our annual Halloween giveaway and loved the idea of a flash mob of bananas. After all, who wouldn’t stop to watch a bunch of bananas dancing in the middle of town?”
